Digital Product Marketing Specialist

Keystone Cooperative•Indianapolis, IN

About The Position

The Digital Product Marketing Specialist creates, executes, and optimizes digital marketing tools to generate awareness and results for Keystone Cooperative. The role leads development and execution of digital marketing content across multiple platforms and Keystone’s four divisions, and provides campaign metrics to support sales efforts. The position also crafts engaging content for online platforms. The specialist works with marketing, creative services, and sales teams to plan and deliver digital campaigns, content, reporting, and enablement materials. The role also supports marketing events and the company’s internal podcast, while keeping current with digital marketing trends and adapting execution to evolving business strategies and priorities.

Requirements

At least 3 years of experience in a similar role.
Bachelor’s degree in marketing, communications, or a related field, or equivalent work experience.
Excellent verbal and written communication skills.
Strong technical aptitude and self-motivation.
Creativity and innovation.
Strong time-management and organizational skills, flexibility, and attention to detail.
Strong organizational, problem-solving, and analytical skills.
Ability to manage priorities and workflow, handle multiple projects, and meet deadlines.
Strong interpersonal skills and ability to work effectively with individuals at all organizational levels and with diverse backgrounds.
Good judgment and ability to make timely, sound decisions.
Ability to work as a creative, flexible, and innovative team player amid changing priorities.
Ability to speak, read, write, and understand the primary language(s) used in the workplace.
Ability to communicate professionally and effectively in person, by phone, electronically, or through other means to individuals and groups.
Willingness to travel within the trade territory and flexibility to cover promotions, trainings, and events at various times, including weekends and evenings.

Responsibilities

Design, execute, and optimize digital marketing campaigns across social media, email, text messaging, websites, search engines, and digital advertising.
Develop, schedule, and publish social media content, including copy, graphics, short-form video, promotions, and campaign content.
Manage internal and external email and text marketing, including content development, audience segmentation, scheduling, testing, deployment, and performance tracking.
Collaborate with the Product Marketing Specialist and Director of Marketing to develop campaign strategy.
Track and analyze digital performance metrics and recommend improvements to engagement, conversions, and campaign effectiveness.
Develop digital marketing reports and communicate campaign performance and key insights.
Develop, edit, and publish video content for social media, digital campaigns, employee communications, customer/member education, recruiting, and events.
Oversee Keystone’s internal podcast, including topic planning, scheduling, production, editing, and distribution.
Partner with Creative Services to develop digital assets that align with Keystone brand standards across digital channels.
Work with Sales to develop digital enablement tools, content, and training materials that support sales initiatives and customer engagement.
Collaborate on development and maintenance of the marketing and editorial calendar to coordinate timely communications.
Support marketing events from planning through execution, including internal and customer-facing events, trade shows, webinars, and other company initiatives.
Stay current on digital marketing trends, tools, and platforms and identify opportunities to improve Keystone’s digital presence.
Understand and support Keystone’s marketing strategy and business goals, adapting execution as strategies and priorities evolve.