Product Marketing Manager

Zillow

1d • $123,700 - $207,900 • Remote

About The Position

The Product Marketing Manager is the sole product marketing role dedicated to Follow Up Boss (FUB), Zillow’s flagship CRM for real estate teams and a foundation of the Zillow Pro platform. The role owns FUB’s product marketing and go-to-market system, from developing positioning and launch strategy to creating customer-facing content and coordinating launch readiness with cross-functional teams.

The manager leads strategy and content for Tier 1 flagship launches and reviews and approves PM-authored content for Tiers 2–4. They build and maintain launch playbooks, messaging frameworks, governance processes, and supporting tools, while owning FUB’s voice across customer-facing channels. The role also leads go-to-market efforts for integrations with Zillow Pro and the wider Zillow ecosystem, represents product marketing at industry and FUB events, and brings customer and platform expertise into product discussions.

This role is remote. Remote employees do not have a permanent corporate office workplace and work from a physical location of their choice that must be identified to the Company. U.S. employees may live in any of the 50 states, with limited exceptions. The position is eligible for equity awards. Listed annual base pay ranges vary by location: $130,100–$207,900 in certain states and Washington, DC, and $123,700–$197,500 in another set of specified states. Actual compensation varies based on experience, performance, and location.

Requirements

• 3–5+ years of product marketing experience, ideally in B2B SaaS or a product-led business.
• Demonstrated ability to own complex, cross-functional product launches end-to-end.
• Exceptional writing and content development skills, with the ability to create copy for email, in-product, web, and long-form channels.
• Experience building go-to-market systems and processes, such as playbooks, tiering frameworks, and launch tooling.
• Strong cross-functional influence and ability to drive alignment across Product, Legal, Support, and Marketing without direct authority.
• Ability to manage multiple concurrent workstreams at different stages of development.
• Comfort reading and interpreting a product roadmap and working directly with product managers and engineering.

Nice To Haves

• Experience marketing a CRM, workflow automation tool, or real estate technology product.
• Familiarity with real estate industry dynamics, agent workflows, or the Zillow Pro ecosystem.
• Experience with Jira, HighSpot, Intercom, or similar go-to-market tooling.
• A track record of building launch systems, not just executing launches.
• Demonstrated ability to create video or multimedia content as part of a launch.
• MBA.

Responsibilities

• Own end-to-end product marketing for Follow Up Boss, including positioning, messaging frameworks, and go-to-market strategy for product launches.
• Lead Tier 1 flagship launches from brief through post-launch, including messaging, email campaigns, in-app announcements, website copy, help documentation specifications, webinar materials, legal and communications routing, and cross-functional coordination.
• Review, edit, and approve PM-authored launch content for Tiers 2–4 to ensure accuracy, tone, and brand consistency before publication.
• Build and maintain launch infrastructure, including playbooks, tiered go-to-market processes, AI-assisted self-serve content tools for PMs, and communications governance frameworks.
• Own FUB’s customer-facing voice across release posts, newsletters, HighSpot articles, and in-product messaging.
• Lead go-to-market for FUB’s integration with Zillow Pro and Zillow Preferred features, including Connections in FUB and partner integrations such as embedded apps and third-party API launches.
• Coordinate across FUB Product, CXO teams (Support, Enablement, Customer Success, and Sales), Legal, Communications, Design, Growth, and Zillow Field Marketing.
• Track the FUB product roadmap through Jira, assess go-to-market impact for features, and ensure launch readiness across stakeholders.
• Develop customer-facing assets, including testimonials, video content, webinar programming, and event materials.
• Maintain and update FUB’s product marketing content library, including the Help Center, HighSpot, and website pages.

Benefits

• Equity awards based on factors such as experience, performance, and location.
• Flexibility to work from wherever employees are most productive through Cloud HQ, Zillow’s distributed-work approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed