Public Affairs Marketing Manager

Meta•Washington, DC

1d•$152,000 - $213,000

About The Position

The Public Affairs Marketing Manager executes global and domestic marketing campaigns on high-priority public affairs topics, with a specialized focus on AI. The role coordinates complex internal and external stakeholder networks, improves communication and collaboration, and keeps partners on track as legislative and regulatory priorities evolve. It calls for a strategic marketing leader who uses data to inform decisions, crafts compelling messages about the intersection of products and society, and prioritizes complex projects by impact and deadlines. The manager develops advertising and public affairs programs across regions and countries, using research, business proof points, audience insights, and measurement to make campaigns effective. Working closely with policy, communications, product, creative, research, legal, and other teams, the role ensures that Meta participates appropriately in relevant conversations, builds relationships with key constituencies, and communicates the company’s responsibility story.

Requirements

7+ years of experience working in marketing.
Proven project management experience driving multiple time-sensitive, cross-functional projects through robust review processes while meeting rapid-response and accelerated deadlines.
Experience presenting marketing strategies and campaign results to cross-functional stakeholders and leadership.
Demonstrated strategic thinking about complex issues, leading to thoughtful recommendations and action plans.
Experience collaborating with stakeholders at different organizational levels, including senior leadership and external partners.
Ability to prioritize tasks and manage workload effectively, take initiative, and drive projects to completion.
Ability to partner with central and local teams across global markets, reflect regional and market-specific nuances, collaborate asynchronously, and seek feedback to tailor content to its audience.
Experience using data to guide marketing decisions and reprioritize work in response to shifting business needs.
Experience managing concurrent workstreams spanning strategy development, tactical planning, and campaign execution.

Nice To Haves

Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Experience working in political campaigns directly for a candidate or on an issue, or at an agency or consultancy.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and staying current with emerging AI technologies.
Campaign management experience delivering high-impact campaigns in markets around the world to build trust with key constituencies.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.

Responsibilities

Develop and implement advertising strategies that effectively reach target audiences across regions and countries.
Use data and insights to make campaigns and communications more targeted, persuasive, and effective.
Align audiences, media, and measurement into public affairs programs spanning multiple topics, audiences, and countries.
Partner with public policy, communications, product, and creative teams to ground work in research and business proof points and create impact with key constituencies.
Implement holistic, data-driven programs and processes with clear, measurable results, coordinated with media relations and direct outreach.
Continually refine objectives, audience, media and creative strategy, and measurement approaches with cross-functional counterparts.
Define and implement the approach, strategy, and process for Meta’s participation in relevant conversations.
Build impactful relationships and serve as a dependable point of contact across policy, communications, marketing, creative, product, research, legal, and content strategy teams.
Manage campaigns that communicate Meta’s responsibility story and drive awareness.