Integrated Marketing Director, Public Affairs Marketing

Meta•Washington, DC

3d•$227,000 - $296,000

About The Position

Meta’s Public Affairs Marketing team builds campaigns to help people understand the impact of its products and its responsibility commitments. The Integrated Marketing Director will build an emerging creator program and execute global and domestic Public Affairs marketing and media partnerships around high-priority topics. The role calls for close attention to online technology and geopolitical conversations, and experience bringing trusted creators into campaign storytelling and leading complex sponsored partnerships with top-tier partners. The successful candidate will develop integrated campaigns across markets, build scalable creator and media partnership programs, and collaborate with teams across policy, communications, product, legal, creative, and research. The role involves using data and evidence to shape campaigns, adapting to changing priorities, and defining priorities and making decisions in ambiguous environments.

Requirements

12+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals.
Demonstrated experience negotiating complex partnership agreements involving editorial, events, talent, and measurement components.
Established relationships and working knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage.
Experience building programs from scratch, including setting strategy, defining processes, and scaling in ambiguous, fast-moving environments.
Experience communicating and presenting to senior executives internally and externally, including cross-functional stakeholder management.
Experience managing cross-functional projects by prioritizing based on impact, coordinating review processes, and communicating timeline trade-offs to stakeholders.
Analytical orientation and experience using data and insights to shape partnerships, optimize performance, and demonstrate impact.
Experience with budget ownership, contracting, and working closely with legal and compliance teams.

Nice To Haves

Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Experience working in political campaigns, directly for a candidate or on an issue, or at an agency or consultancy.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience working across global markets and tailoring partnerships to regional nuances.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Familiarity with the technology policy landscape, including AI, and ability to translate complex issues into compelling partner and creator narratives.
Experience building or scaling a creator or influencer program for a brand, campaign, or cause.

Responsibilities

Develop and launch integrated campaign programs from scratch, shaping strategy, narrative, and execution across markets in ambiguous, fast-moving environments.
Build a scalable program that brings emerging creators into campaign storytelling.
Lead media partnerships from initial concept through signed agreement and execution, while building and sustaining relationships with media and creator partners.
Collaborate across Public Affairs Marketing verticals to integrate creators and media partnerships into campaigns, including creator identification and vetting, briefing and content frameworks, and measurement.
Build scalable playbooks, guidelines, and processes for efficient growth of media partnerships and creator collaborations.
Track changes in the media and creator landscape and bring new formats, partners, and ideas to the team.
Use data and insights to improve campaign targeting and effectiveness, refining objectives, audience, media, creative strategy, and measurement with cross-functional counterparts.
Partner closely with public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences.