Integrated Marketing Manager, Public Affairs Marketing

Meta•Washington, DC

4d•$152,000 - $213,000

About The Position

Meta's Public Affairs Marketing team creates campaigns that help people understand the impact of Meta's products and its responsibility commitments. The team partners across policy, communications, product, legal, creative, and research to participate in important conversations. The Integrated Marketing Manager will bring the emerging creator program and Public Affairs media partnerships to life. The role leads creator collaborations end to end and executes high-priority partnerships across global and domestic markets. It requires close attention to online technology and geopolitical conversations, strategic and creative marketing judgment, and the ability to navigate ambiguity, shifting priorities, and incomplete information while managing multiple complex projects.

Requirements

At least 8 years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals.
Demonstrated experience managing complex partnerships spanning editorial, events, talent, and measurement, and bringing cross-functional partners together around clear recommendations and action plans.
Established network and knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage.
Experience collaborating with cross-functional stakeholders at various levels, communicating clearly, and keeping internal and external partners aligned.
Proven ability to prioritize work by impact and deadlines and independently drive projects forward.
Experience using data and insights to shape partnerships, optimize performance, and demonstrate impact.
Experience owning budgets, contracting, and working closely with legal and compliance.

Nice To Haves

Experience building or scaling a creator or influencer program for a brand, campaign, or cause.
Experience working in political campaigns, directly for a candidate or on an issue, or at an agency or consultancy.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and keeping current with emerging AI technologies.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Familiarity with the technology policy landscape, including AI, and ability to translate complex issues into compelling partner and creator narratives.
Experience working across global markets and tailoring partnerships to regional nuances.

Responsibilities

Develop and deliver integrated campaign programs, translating strategy into narrative and execution across markets in ambiguous, fast-moving environments.
Own the emerging creator program end to end, including sourcing creators, negotiating terms, launching campaigns, and maintaining relationships.
Drive media partnerships from concept to launch by shaping proposals, negotiating terms, and delivering against signed agreements.
Partner across Public Affairs Marketing verticals to incorporate creators and media partnerships into campaigns, including creator identification and vetting, briefs, content frameworks, and measurement.
Build scalable playbooks, guidelines, and processes to grow media partnerships and creator collaborations efficiently.
Track changes in the media and creator landscape and bring new formats, partners, and ideas to the team.
Use data and insights to target and improve campaigns, refining objectives, audiences, media, creative strategy, and measurement with cross-functional counterparts.
Partner with public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences.