Marketing Manager

HEI Hotels & Resorts•San Antonio, TX

About The Position

The Marketing Manager is responsible for internal and external design for digital and print projects and serves as the on-property expert on brand and marketing strategies. The role works with the Marketing/eCommerce team and corporate, regional, and hotel stakeholders to capture business requirements. It develops and manages brand positioning, marketing strategy, creative campaigns, agency relationships, community partnerships, and marketing budgets while supporting hotel operations and revenue goals.

Requirements

At least 3 years of experience in digital graphic design, online content, and project management.
Ability to leverage Brand and HEI processes and systems to support compliance, identify trends, and support execution of corporate and property strategies.
Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, and Adobe Illustrator.
Strong analytical skills and ability to identify relevant data and use it to positively affect hotel revenues.
Effective verbal and written communication skills, with the ability to adapt communication style for different audiences, including supervisors, coworkers, and the public.

Responsibilities

Create and direct brand development, including the hotel website.
Manage hotel messaging and brand positioning.
Create and direct brand voice guidelines.
Direct the PR agency, digital marketing agency, and advertising agency.
Develop partner relationships and manage donation requests.
Identify, negotiate agreements, and cultivate relationships.
Identify and vet new ideas and guest experiences, and work with the operations team to roll them out.
Direct and manage community relations strategy, community partnerships, and board relationships.
Develop and implement the annual strategic marketing plan, including paid sponsored boosting on social channels.
Research, identify, and capitalize on new market opportunities.
Direct media planning and buying in conjunction with the advertising agency.
Create internal communication presentations for stakeholders.
Work with corporate affiliates on cross-promotional initiatives.
Provide marketing expertise to the executive management team.
Develop and manage the marketing budget, forecast, contracts, and financials.
Manage the database.
Oversee internet marketing strategies, website development, and website performance.
Manage creative campaign development and production.
Provide operational support and manage collateral.
Manage project execution.
Perform other job-related duties as assigned.