Sr. Manager, Global Partner Marketing Campaigns & Programs

Mimecast • Lexington, MA

1d • $132,000 - $198,000 • Remote

About The Position

Mimecast is seeking a Partner Marketing Campaigns & Programs Manager to own the strategy, design, and execution of its through-partner marketing engine across the global channel ecosystem. This full-time, remote role translates corporate demand-generation priorities into partner-ready campaigns and programs, helps define and deliver the global partner marketing program framework, and leads the build-out and ongoing management of the Through-Channel Marketing Automation (TCMA) platform. Candidates based in North America are preferred.

The role works across marketing, channel sales, and external partners to design and run campaigns that help partners generate measurable, qualified pipeline at scale. It also measures campaign performance against pipeline and ROI targets and provides results, insights, and recommendations to senior leadership.

Requirements

• Proven success in partner, channel, or field marketing within B2B technology, ideally cybersecurity or SaaS, with hands-on ownership of through-partner demand-generation campaigns.
• Demonstrated ability to independently lead complex, global partner marketing campaigns and programs from strategy through execution and optimization.
• Experience implementing or administering a TCMA or through-channel marketing automation platform.
• Practical experience with content syndication, partner onboarding, and marketing technology platform management.
• Strong understanding of global partner program and campaign delivery across multiple regions and partner types.
• Excellent project and stakeholder management skills, with the ability to influence without authority across a matrixed, global organization.
• Strong data and analytics capabilities, including the ability to connect marketing activity to pipeline and ROI.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Nice To Haves

• Experience in cybersecurity or SaaS.
• Experience with TCMA platforms such as Unifyr, StructuredWeb, Impartner, or ZINFI.
• Candidates based in North America are preferred.

Responsibilities

• Design and execute end-to-end through-partner marketing campaigns, translating corporate demand-generation priorities into channel-ready, co-branded campaigns.
• Equip partners with messaging, assets, and tactics to generate qualified pipeline.
• Define and own the global partner marketing program strategy, including a calendar of always-on and campaign-in-a-box motions delivered consistently across regions.
• Own the TCMA platform, including implementation, content syndication, partner onboarding, and day-to-day administration.
• Continuously optimize the TCMA experience to drive partner adoption and engagement.
• Partner with regional channel teams, field marketing, sales, and external partners to align goals and campaign delivery.
• Measure performance against pipeline and ROI targets, and report results, insights, and recommendations to senior leadership.

Benefits

• Benefits are offered, but specific benefits are not listed.
• The position may be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior