Sr. Partner Marketing Manager
About The Position
Alteryx is seeking a strategic, results-driven Partner Marketing Manager to build and grow relationships with key partners, drive co-marketing initiatives, and increase brand visibility through partnerships in the Americas. The role supports the Alteryx Channel Organization and executes visible partner marketing campaigns in coordination with internal stakeholders and external partners. The manager oversees joint promotions and field-event plans, drives attendance and pipeline, and aligns stakeholders around shared objectives. The position also monitors campaign performance and market opportunities, maintains brand consistency across partner materials, and supports partner-marketing contracts and budgets.
Requirements
- At least 4 years of experience in partner/channel marketing or strategic alliances in a B2B environment.
- Experience in technology, SaaS, or software industries and understanding of relevant partners such as GSIs, hyperscalers, ISVs, and VARs.
- Prior experience running and attending in-person partner marketing events.
- Experience executing joint go-to-market strategies with external partners.
- Strong understanding of digital marketing, demand generation, and content marketing within a partner ecosystem.
- Strong project-management and organizational skills, including the ability to manage multiple initiatives simultaneously.
- Strong analytical skills to assess campaign effectiveness, track KPIs, and optimize performance.
- Ability to work effectively with cross-functional teams, sales, and product marketing to align marketing with business goals.
- Excellent communication, relationship-management, and negotiation skills for engaging internal and external stakeholders.
- Familiarity with marketing automation platforms such as Marketo, HubSpot, or Eloqua, and CRM tools such as Salesforce.
- Ability to thrive in a fast-paced, collaborative environment with minimal supervision.
- Strong attention to detail and ability to manage budgets and marketing spend effectively.
Responsibilities
- Develop and execute integrated partner marketing initiatives aligned with partner and executive priorities.
- Oversee field-event logistics, including materials, shipments, and sponsorship deliverables for booth sponsorships and partner events.
- Collaborate with sales, product, and marketing teams to execute joint go-to-market plans with partners.
- Manage relationships with key partners and internal teams to align objectives, messaging, and co-branded efforts.
- Lead co-branded marketing campaigns with partners to drive awareness, lead generation, and pipeline growth through webinars, email marketing, content, and events.
- Monitor market trends, competitor activities, and industry insights to identify partner-engagement opportunities.
- Track, analyze, and report campaign performance; optimize strategies and improve ROI.
- Ensure brand consistency across partner marketing efforts and collateral.
- Coordinate cross-functionally to execute joint marketing initiatives across business units.
- Support contract negotiations and budget management for partner marketing initiatives.
Benefits
- Medical, dental, and vision coverage.
- 401(k) with company match.
- Paid parental leave and caregiver leave.
- Flexible time off.
- Mental health support and wellness reimbursement.
- Career development and education assistance.
- Monthly Connectivity Plus stipend of $150 for remote-work-related expenses.
- Annual $200 home-office reimbursement.
- Target annual bonus of 15% of base salary, based on individual and company performance.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
