Sr. Manager, Global Channel Partner Marketing

MinIO

About The Position

MinIO is hiring a Sr. Manager, Global Channel Partner Marketing to build and run marketing for its channel partners, including resellers, distributors, and global systems integrators. The role focuses primarily on joint marketing plans with global focus partners, with additional responsibility for programs that keep the wider partner community informed, engaged, and ready to sell. Some programs are in early form, while others will need to be created, giving the role room to shape the channel marketing approach. The position develops and manages quarterly joint marketing plans for the top five focus partners, with clear pipeline goals. It works closely with Partner Managers and account executives to align plans with partner business plans and strategic accounts, and executes co-branded campaigns, webinars, content, and account-based programs intended to generate partner-sourced pipeline. The role reviews results with partners quarterly and adjusts investment based on performance. The role also manages partner communications, including a regular newsletter, partner webinars, and a communications calendar coordinated with campaign and demand generation priorities. It plans and supports partner field events and regional activities globally, manages event commitments and follow-up, tracks events and ROI in Salesforce, and coordinates partner presence at major shows with the corporate events team. In addition, it runs ongoing digital programs for partner sellers in collaboration with digital and campaign teams. Candidates should bring substantial B2B marketing experience, including channel or partner marketing in infrastructure software, storage, data, or cloud. The position requires hands-on experience with VARs and distributors, a record of pipeline-generating joint marketing plans, partner event and MDF experience, Salesforce proficiency, clear writing and executive presentation skills, and willingness to travel. Experience with PRM or through-channel marketing platforms and relevant AI infrastructure, data platform, object storage, analytics, or early-stage partner program backgrounds is also described.

Requirements

10 or more years of B2B marketing experience.
At least 5 years of channel or partner marketing experience at an infrastructure software, storage, data, or cloud company.
Hands-on experience marketing with and through value-added resellers (VARs) and distributors.
A track record of building joint marketing plans that generated measurable pipeline.
Experience running partner field events and managing MDF.
Comfort using Salesforce campaigns, attribution, and reporting.
Ability to prioritize and decline partner requests when they are not the right fit.
Clear writing skills and confidence presenting to partner executives and internal leadership.
Willingness to travel.

Nice To Haves

Experience with global systems integrators (GSIs).
Experience with a PRM or through-channel marketing platform such as Salesforce PRM, Impartner, Unifyr, or ZINFI.
Background in AI infrastructure, data platforms, or object storage.
Experience building a partner program from an early stage.
Experience using reporting tools such as Omni Analytics.

Responsibilities

Build and manage quarterly joint marketing plans with the top five focus partners, including clear pipeline goals.
Align partner marketing plans with partner business plans and MinIO strategic accounts in collaboration with Partner Managers and account executives.
Execute co-branded campaigns, webinars, content, and account-based programs to generate partner-sourced pipeline.
Review partner marketing results quarterly, expand effective programs, and discontinue ineffective ones.
Communicate product news, launches, competitive developments, and company updates to partners through newsletters and webinars.
Maintain a partner communications calendar aligned with campaign priorities and coordinated to avoid overlap with demand generation communications.
Ensure partners receive major announcements before or alongside customers.
Plan and support partner field events and regional activities globally.
Manage partner events through the event request process, establishing commitments for leads, meetings, co-investment, and follow-up.
Track partner events in Salesforce and report pipeline and return on investment.
Coordinate partner presence at major shows with the corporate events team.
Run ongoing digital marketing programs aimed at partner sellers.
Collaborate with digital and campaign teams on digital program targeting, creative, and measurement.
Manage marketing development funds (MDF) for partner activities.