Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Columbia, SC

2d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager will oversee Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels. They will develop campaigns aligned with business priorities, seasonal moments, audience needs, and trends, and maintain a rolling 30-day content and campaign calendar. The role includes writing hooks, captions, and post copy; producing everyday posts in Canva; supporting UGC and creator strategy; engaging with relevant audiences and partners; and testing, tracking, and reporting on performance. The manager will help establish DrHouse's social look and feel, including templates and formats, and own the ideas, direction, and day-to-day execution of social content. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA, appropriate health claims, and escalation of content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is expected.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic, AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Identify top content for paid promotion.
Help set the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution.
Learn and follow healthcare marketing rules, including patient privacy, appropriate health claims, and content or comment escalation; coordinate compliance review where required.