Social Media Marketing Manager - Healthcare

DrHouse•Columbus, OH

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance will be measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. It involves developing campaigns tied to business priorities, seasonal moments, audience needs, and trends, as well as maintaining a rolling 30-day content and campaign calendar. The manager will create everyday posts in Canva using templates and existing assets, including carousels, user-generated content, and simple short-form video, while helping build a UGC and creator strategy, especially for TikTok and Instagram. The manager will actively engage with relevant accounts, creators, communities, partners, and B2B audiences. They will test ideas, track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion. They will help define the social look and feel, including templates and content formats, and own the idea, direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The role requires understanding, or quickly learning, healthcare marketing rules, including HIPAA patient privacy, appropriate health claims, and when to escalate content or comments. Some content will require compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Able to maintain regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, with B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns connected to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday Canva posts using templates and existing assets, including carousels, UGC, and simple short-form video.
Help develop the UGC and creator strategy, particularly for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag high-performing content for paid promotion.
Help establish the social look and feel, including templates and content formats, and own day-to-day execution.
Follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when needed.
Coordinate compliance review for content when required.