Social Media Marketing Manager - Healthcare

DrHouse•Charlotte, NC

21h

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of the company's services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager will oversee Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. They will develop campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintain a rolling 30-day content and campaign calendar. Day-to-day content work includes generating ideas, writing hooks and captions, and creating everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video. The role also contributes to UGC and creator strategy, especially for TikTok and Instagram, and actively engages with relevant accounts, creators, communities, partners, and B2B audiences. The manager tests ideas to improve reach, traffic, and conversion; tracks performance weekly; recommends what to scale, change, or stop; and identifies top content for potential paid promotion. The manager will help establish the social look and feel, including templates and formats, and produce most everyday posts in Canva. Additional creative support may be brought in for advanced design, animation, or video editing, while this role owns the ideas, direction, and day-to-day execution. Healthcare marketing rules are important to the work, including patient privacy under HIPAA, appropriate health claims, and knowing when to escalate content or comments. Some content will require compliance review before publication. The schedule requires regular overlap with U.S. Central Time business hours. Applicants should submit a brief introduction and two to three examples of social content or campaigns they personally helped create, and review DrHouse's website and social channels before the interview.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to improve reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Identify top-performing content for potential paid promotion.
Help establish the social look and feel, including templates and content formats.
Own social content ideas, direction, and day-to-day execution.
Apply healthcare marketing rules, including HIPAA and appropriate health claims, and escalate content or comments when appropriate.
Coordinate compliance review for content when required.