Social Media Marketing Manager - Healthcare

DrHouse•Detroit, MI

19h

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager oversees Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels. They develop campaigns connected to business priorities, seasonal moments, audience needs, and trends, and maintain a rolling 30-day content and campaign calendar. They generate ideas and write hooks, captions, and post copy, then create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video. The role also helps build the UGC and creator strategy, particularly for TikTok and Instagram, and actively engages with relevant accounts, creators, communities, partners, and B2B audiences. The manager tests ideas to improve reach, website traffic, and conversion; tracks performance weekly; recommends what to scale, change, or stop; and flags high-performing content for paid promotion. The manager helps establish the social look and feel, including templates and content formats, and personally produces most everyday posts in Canva. Additional creative support may be used for advanced design, animation, or video editing, while the manager owns the idea, direction, and day-to-day execution. The position requires understanding, or quickly learning, healthcare marketing rules such as HIPAA patient privacy, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is expected.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Experience creating short-form video.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while avoiding generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday social posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help set the social look and feel, including templates and content formats.
Own social content ideas, direction, and day-to-day execution.
Apply healthcare marketing rules, identify when content or comments should be escalated, and account for required compliance review before publishing.