Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Detroit, MI

1d•Remote

About The Position

DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and manage social campaigns that increase awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns social media across Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels. The role develops campaigns and maintains a rolling 30-day content and campaign calendar; creates everyday posts in Canva; supports UGC and creator strategy; engages with audiences and partners; and tests, tracks, and reports on performance. The manager will help define the social look and feel and is expected to produce most everyday posts independently in Canva. Additional creative support may be brought in for advanced design, animation, or video editing, while the manager owns the ideas, direction, and day-to-day execution. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publication. Regular overlap with U.S. Central Time business hours is required.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills and good visual judgment.
Short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.
Regular overlap with U.S. Central Time business hours.
Applicants should provide a brief introduction and 2 to 3 examples of social content or campaigns they personally helped create.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly and recommend what to scale, change, or stop.
Flag top-performing content for paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day execution.
Learn and follow applicable healthcare marketing rules, including patient privacy and appropriate health claims, and escalate content or comments when appropriate.
Prepare for interviews by reviewing DrHouse's website and social channels and discussing its social presence and growth and conversion goals.