Social Media Marketing Manager - Healthcare - Remote
About The Position
DrHouse, a growing U.S. telehealth company, is seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of its services. The manager will learn the business and its audiences, develop campaign ideas, create content, manage engagement, and use performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The role manages Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels. It develops campaigns tied to business priorities, seasonal moments, audience needs, and trends, and maintains a rolling 30-day content and campaign calendar. The manager is expected to produce most everyday posts in Canva, while owning the ideas, creative direction, and day-to-day execution. Additional creative support may be brought in for advanced design, animation, or video editing. The manager will help develop the UGC and creator strategy, engage with relevant accounts and communities, test and report on content performance, and identify content for paid promotion. They should understand or be willing to quickly learn healthcare marketing requirements, including HIPAA, appropriate health claims, and escalation of content or comments; some content requires compliance review before publication. The role requires regular overlap with U.S. Central Time business hours.
Requirements
- Proven experience growing social accounts with results beyond follower counts and running campaigns from idea through results.
- Excellent written English and strong social copywriting skills.
- Strong Canva skills, good visual judgment, and short-form video experience.
- Highly organized and comfortable reading performance data.
- Creative, proactive, and able to work independently and with marketing and creative partners.
- Comfortable using AI tools to work faster while avoiding generic AI-generated content.
- Healthcare or regulated-industry experience is required.
- Regular overlap with U.S. Central Time business hours.
Responsibilities
- Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
- Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
- Build and maintain a rolling 30-day content and campaign calendar.
- Generate content ideas and write hooks, captions, and post copy.
- Create everyday social posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
- Help build the UGC and creator strategy, especially for TikTok and Instagram.
- Engage with relevant accounts, creators, communities, partners, and B2B audiences.
- Test ideas to increase reach, website traffic, and conversion.
- Track performance weekly and recommend what to scale, change, or stop.
- Flag top-performing content for paid promotion.
- Help establish the social look and feel, including templates and content formats, and own day-to-day creative direction and execution.
- Follow healthcare marketing requirements, including patient privacy and appropriate health claims, and escalate content or comments when needed.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
