Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.•Charlotte, NC

1d•Remote

About The Position

DrHouse is a growing U.S. telehealth company seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that increase awareness, website traffic, new patients, and use of its services. The role involves learning the business and its audiences, developing campaign ideas, creating content, managing engagement, and using performance data to improve results. Performance is measured by growth, meaningful engagement, and conversion. The manager owns social channels, campaigns and the content calendar, everyday content creation, UGC and creator strategy, community engagement, and testing and reporting. They will help establish the social look and feel and produce most everyday posts in Canva. Additional creative support may be brought in for advanced design, animation, or video editing, while the manager retains ownership of ideas, direction, and day-to-day execution. The role requires understanding or quickly learning healthcare marketing rules, including HIPAA patient privacy, appropriate health claims, and when to escalate content or comments. Some content requires compliance review before publishing. Regular overlap with U.S. Central Time business hours is expected.

Requirements

Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results.
Excellent written English and strong social copywriting skills.
Strong Canva skills, good visual judgment, and short-form video experience.
Highly organized and comfortable reading performance data.
Creative, proactive, and able to work independently and with marketing and creative partners.
Comfortable using AI tools to work faster while exercising judgment to avoid generic AI-generated content.
Healthcare or regulated-industry experience is required.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for the other channels.
Develop social campaigns aligned with business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate content ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the UGC and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas to increase reach, website traffic, and conversion.
Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.
Help establish the social look and feel, including templates and content formats, and own ideas, direction, and day-to-day execution.
Follow healthcare marketing rules and escalate content or comments when appropriate; obtain compliance review for content when required.