Staff Product Marketing Manager

15Five

2d•$148,000 - $195,000•Remote

About The Position

The Staff Product Marketing Manager will define and own 15Five’s story as the company evolves from established performance management messaging toward a future in which AI makes HR and performance management processes more efficient. The role will build the top-down narrative—including the company story, AI point of view, problems solved, and supporting proof—and connect 15Five’s AI products into a clear portfolio story. The position partners closely with Marketing, Sales, Product, and Customer Experience. The manager will test messaging with buyers and carry it through to the website, demand programs, sales narratives, and product launches. Success will be demonstrated through new-logo pipeline, win rate, customer adoption, and retention. The role also establishes customer-proof standards and provides market, buyer, and competitive input for pricing and packaging. This is a full-time, salaried exempt role. The typical schedule is Monday through Friday, between 8:00 a.m. and 5:00 p.m., with flexibility, and an expected 40+ hours per week. The position requires accommodating early-morning or after-hours meetings at least four days a week to collaborate across time zones. The role is remote.

Requirements

10–12+ years of experience in B2B SaaS product marketing.
Experience leading at least one company-level repositioning.
Track record of making AI or technically complex products clear and credible to business buyers.
Experience bringing conflicting senior stakeholders into alignment using evidence.
Hands-on experience with buyer research, message testing, win/loss analysis, and competitive analysis.
Experience developing portfolio or solution messaging across multiple products.
Writing portfolio demonstrating strong command of voice and tone.
Strong writing and narrative skills, including the ability to set standards for web, campaigns, sales materials, and customer stories.
Ability to translate AI capabilities accurately without overselling and to communicate technical details credibly with product and technical leaders.
Ability to make clear recommendations, manage competing stakeholder views, and remain composed under pressure.
Ability to prioritize work, agree on trade-offs, and build on work already in progress.
Expected availability for a 40+ hour work week and ability to accommodate early-morning or after-hours meetings at least four days a week.

Nice To Haves

HR tech experience is a strong plus.
Experience making AI or technically complex products clear and credible to business buyers.

Responsibilities

Review interim website messaging against buyer research within the first 90 days and recommend what to keep or change.
Develop a top-down company narrative—including the company story, AI point of view, problems solved, and proof—and secure CEO approval.
Establish 15Five’s voice and tone direction.
Build a portfolio framework connecting each AI product to the performance management and people management problems it solves, and obtain executive sponsor approval.
Maintain one approved product narrative for Product, Sales, and Marketing, and ensure published product claims pass accuracy review.
Incorporate each new AI product into the portfolio story as it reaches market.
Test core messaging with buyers before broad rollout and use findings to guide internal decisions.
Provide narrative and content for product launches and related enablement.
Deliver win/loss and competitive insights, battle cards, and objection handling, including for price-related objections.
Establish baselines and report on messaging resonance using pipeline, win rate, and adoption at scheduled positioning reviews.
Set customer story criteria and interview guides in partnership with Content Marketing and the marketing team.
Provide market, buyer, and competitive input to pricing and packaging decisions.
Carry strategy through execution with demand generation, content, design, and Enablement; join real sales deals and turn Sales insights into testable hypotheses.
Use AI to accelerate framework development, research, competitive analysis, and buyer analysis.

Benefits

Medical, dental, and vision plans with a 15Five cost subsidy.
Employer-paid short-term disability, long-term disability, and term life insurance.
Family planning support through enhanced medical plans and consultation programs.
Inclusive Benefits Stipend.
Access to mental health and wellness resources.
Flexible Time Off Program.
Generous paid leave for new parents.
Military leave.
Paid company holidays.
Sabbatical Program.
401(k) with 4% matching after six months.
Annual discretionary company bonus program.
Equity awards.
Remote work.