Integrated Marketing Manager

Cleveland Browns•Berea, OH

About The Position

The Integrated Marketing Manager leads marketing messaging strategy across the Club’s owned channels and full-funnel paid media to drive ticket revenue, fan affinity, and one-to-one fan engagement. The role owns day-to-day project management of Owned & Operated channels, including email, SMS, push notifications, team radio, preseason broadcast, and creator/influencer partnerships. It also owns the planning, execution, and optimization of paid campaigns across paid social, connected TV, programmatic display, and SEO. The position balances performance marketing tactics with brand-building storytelling to support revenue campaigns such as season ticket renewals, schedule release, single-game ticket on-sale, and group sales. The manager works cross-functionally with Ticket Sales, Content, Digital, Business Analytics, and league partners to optimize channels against clear KPIs. The role also supports on-site gameday and special-event activities for home games.

Requirements

Bachelor’s degree in Sport Management, Marketing, Communications, Business, or a related field.
3–5 years of experience in digital marketing, performance marketing, or CRM/lifecycle marketing.
Excellent project management skills and the ability to manage multiple concurrent campaigns in a fast-paced, deadline-driven environment.
Extensive experience with project-tracking software and entering and tracking marketing campaigns, such as Asana.
Strong written and verbal communication skills for cross-functional collaboration with Ticket Sales, Digital, Business Analytics, Content, and league partners.
Strong familiarity with email, SMS, and push marketing platforms, such as Eloqua and Attentive, and CRM/ticketing systems, such as Ticketmaster.
Hands-on experience anchoring paid social campaign strategy, including budget management and platform-level optimization.
Analytical mindset and proficiency in Excel or Sheets, Google Analytics, and advertising platform managers such as Meta Ads Manager.
Experience integrating influencer or creator partnership campaigns and measuring content performance.

Nice To Haves

Experience in sports or entertainment.

Responsibilities

Own strategy for marketing messaging across Owned & Operated channels, including email, SMS, push notifications, team radio, and TV broadcast spots, and ensure consistent messaging, cadence, and performance tracking.
Build email, SMS, and push marketing calendars, including audience segmentation, automation flows, and A/B testing.
Oversee strategy and execution for season ticket renewals, schedule release, single-game ticket on-sale, and group sales campaigns, aligning paid and owned tactics with revenue targets.
Lead creative development with internal teams for channel-specific paid and Owned & Operated assets, including video, static creative, radio scripts, and push copy.
Coordinate with league marketing teams to use league-owned assets, co-branded creative, and shared media opportunities.
Develop and manage performance marketing budgets and media plans, allocating spend based on performance data and seasonal priorities.
Plan, execute, and optimize paid campaigns across paid social, connected TV, programmatic display, and SEO to support ticket sales, membership, and fan affinity program growth.
Manage vendor and agency relationships for paid media buying.
Monitor platform updates, privacy and tracking changes, and emerging channels, and recommend testing or investment opportunities.
Integrate creators and influencers into game-day activations, ticket promotions, and Owned & Operated content amplification.
Monitor, analyze, and report campaign KPIs, including CPA, ROAS, CTR, conversion rate, list growth, and engagement rate, and turn findings into optimization recommendations.
Collaborate with Business Analytics to maintain clean data flow between ticketing and CRM systems and marketing platforms.
Work with Business Analytics to prepare post-campaign recaps and season-long performance reports connecting marketing activity to ticket revenue and fan engagement.
Support the marketing team on-site for home-game gamedays and special events, including affinity marketing and other fan-focused events.