Search Marketing Manager
About The Position
Chewy is seeking a highly motivated, results-oriented, and analytical Search Marketing Manager for its Boston, Massachusetts office. The role creates, manages, and optimizes pay-per-click campaigns across multiple search engines. The manager analyzes performance, diagnoses issues, drafts analyses, runs experiments, optimizes existing campaigns, and builds new campaigns. The position prioritizes scalable opportunities and uses testing and iteration to grow incremental customer acquisition sources for the Performance Marketing program. Success requires learning quickly, moving fast, analyzing experiments, and making decisions based on business impact, with a balance of marketing and technology experience, business judgment, and technical proficiency. The Search Marketing Manager owns project work and supports important projects across teams in Boston, Plantation, Florida, and Minneapolis, Minnesota. The role collaborates with other subject areas across the company and builds relationships with colleagues.
Requirements
- Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related field.
- At least 3 years of validated experience in paid search, preferably in e-commerce or performance/direct response.
- Experience leading Google/Bing Shopping ads (Pmax).
- Experience with analytics platforms such as Google Analytics and Tableau.
- Intermediate Microsoft Excel experience.
- Ability to analyze large datasets, gain insights, and make confident recommendations.
- Strong mathematical, analytical, written, and verbal communication skills.
- Experience with A/B and multivariate testing, including specific actions taken as a result.
- Ability to work effectively with marketers, product managers, and engineers.
- Tenacious approach to learning and tackling new challenges, with a daring and self-starting mentality.
- Proven interpersonal skills and ability to work independently with a backlog of projects and tasks.
- Flexibility for periodic travel.
Responsibilities
- Own project work and support key projects across the Boston, Plantation, and Minneapolis offices for the company's largest and fastest-growing marketing channels.
- Build search campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation.
- Monitor campaign performance, investigate results, and identify opportunities to grow or optimize search marketing performance.
- Keep search campaigns current with information from the site, internal partners, and industry trends and insights.
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages.
- Analyze, experiment, and iterate continuously to improve performance and uncover new opportunities.
- Build relationships and work in parallel with other subject areas at the company.
Benefits
- 401(k)
- New-hire and annual equity grants
- Annual bonus eligibility for C08+ positions
- Medical/Rx insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Hospital indemnity insurance
- Critical illness insurance
- Accident insurance
- Parental leave
- Family services benefits
- Backup dependent care
- Flexible spending accounts
- Telemedicine
- Pet adoption reimbursement
- Employee assistance program
- Discounts, including 10% off pet insurance and 20% off Chewy.com
- Unlimited PTO for exempt salary team members, subject to manager approval
- Six paid holidays per year
- Paid sick and family leave may be available in accordance with applicable state and local regulations
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What This Job Offers
Job Type
Full-time
Career Level
Manager
