Website & Search Marketing Manager

Ancile Solutions•Elkridge, MD

8d•Hybrid

About The Position

The Website & Search Marketing Manager will shape how uPerform is discovered online and improve how its website converts visitors into quality leads. This mid-level marketing role focuses on website management, traditional and AI-focused search optimization, paid search, content creation, measurement, and collaboration. The manager will work with internal teams and external partners, manage multiple projects, and develop content for the website, blog, social media, email, and digital campaigns. The position is US-based, with uPerform headquartered in Elkridge, Maryland. The role follows a hybrid schedule, with required in-office work on Tuesdays and Wednesdays. Less than 5% travel is expected.

Requirements

Five years of experience with traditional and digital marketing channels, including healthcare marketing experience.
Three or more years of hands-on SEO experience.
Recent, practical experience with AI search optimization (AEO/GEO).
Hands-on experience managing paid search campaigns in Google Ads, with a focus on lead quality and cost per lead.
Experience with Microsoft Suite, Google Analytics, WordPress, Zoom, and modern social media platforms, including LinkedIn, Reddit, and YouTube.
Basic HTML and structured data (schema) knowledge.
Experience building authentic community presence, such as on Reddit.
High motivation, self-direction, attention to detail, and strong organizational skills.
Excellent verbal and written communication skills.
Ability to manage changing priorities and excel in a fast-moving, dynamic environment.
Ability to manage multiple projects simultaneously.
Ability to establish and maintain effective working relationships with diverse groups and cross-functional teams.
Bachelor’s degree in a related field, such as Marketing, Digital Media, Business, or Communications.

Responsibilities

Own the uPerform website as a marketing channel, set its roadmap and priorities, and manage the external web resource from requirements through launch.
Improve page experience and conversion paths, including landing pages, forms, and calls to action, and run tests to increase quality leads.
Maintain website health and currency through regular site health checks, CMS updates, and priority fixes.
Identify and prioritize search opportunities across content, site structure, internal linking, brand, and third-party authority.
Build and execute SEO, AEO, and GEO plans tied to qualified traffic, conversions, leads, pipeline, and revenue.
Manage paid search campaigns on Google and Bing, including keywords, ad copy, landing pages, and budgets, to drive qualified leads efficiently.
Analyze competitors’ search and AI visibility to guide priorities.
Strengthen uPerform’s brand presence through third-party sources, including review sites, analyst reports, industry associations, and earned media.
Stay current on search engine and AI platform changes and test new approaches.
Write and optimize web pages, blog articles, guides, FAQs, and client stories that address health system buyers’ questions and earn visibility in search and AI-generated answers.
Develop content formats suited to AI answers, such as FAQs, expert Q&As, and structured client stories.
Plan and manage a search-driven editorial calendar.
Refresh and repurpose existing content so it remains accurate, current, and easy for search engines and AI tools to cite.
Track uPerform’s visibility in search and AI answers, including citations and share of voice against competitors, and measure how visibility converts.
Report results to marketing and sales leadership with clear recommendations.
Create simple checklists and share search best practices with the Marketing team.
Strengthen community presence and visibility and grow customer reviews using sites such as G2.