Website Manager

DAP•Baltimore, MD

5d•$95,000 - $110,000

About The Position

The Website Manager serves as the marketing owner of DAP.com and other assigned brand websites, managing and continuously improving them as high-performing brand, product-discovery, and audience experiences. The role owns website priorities, content and publishing, audience journeys, performance, localization, and the marketing experience delivered through the content management system. Using audience needs, commercialization priorities, and performance insights, the Website Manager improves how homeowners, professionals, and other audiences discover information, evaluate products and solutions, and progress toward meaningful action. The Website Manager leads and coordinates website work across Brand Marketing, Search, Marketing Technology, PIM/DAM, IT, Customer Service, and external partners. The position maintains accountability for website outcomes and issue follow-through while partnering with specialized functions for areas of expertise. It also manages website governance, accessibility planning, privacy and compliance implementation, and day-to-day agency and vendor relationships.

Requirements

Bachelor’s degree in marketing, Communications, Digital Marketing, Business, or a related field, or equivalent relevant experience.
5–7 years of relevant work experience.
Demonstrated experience independently managing and maintaining a brand, corporate, or similarly complex website.
Hands-on experience publishing and activating content through a CMS.
Experience supporting product launches, campaigns, or other time-sensitive marketing initiatives through owned web channels.
Working knowledge of audience journeys, usability, and user-experience principles.
Experience using web analytics and user insights to prioritize improvements.
Experience leading cross-functional website projects.
Strong web writing, editing, and content-optimization skills, including the ability to translate product, brand, and subject-matter information into clear, useful, audience-focused digital content.
Ability to translate business and marketing needs into actionable requirements for agencies, developers, and technical partners.
Ability to troubleshoot website issues from a business and user perspective and drive them through resolution.
Strong project management, organizational, prioritization, communication, attention-to-detail, and follow-through skills.
Ability to manage multiple website initiatives and stakeholders simultaneously.

Nice To Haves

Experience with Sitecore or a comparable enterprise CMS.
Experience in CPG or another product-led consumer business.
Experience working with web agencies and vendors.
Experience managing agency or vendor scopes, estimates, invoices, and budget tracking.
Experience with multilingual or localized web experiences.
Familiarity with web accessibility and website privacy and compliance.
Working knowledge of SEO, AEO, and GEO principles.
Familiarity with PIM/DAM-supported product content and digital assets.
Experience with website integrations or external services from a marketing or business-owner perspective.
Basic familiarity with HTML and CSS sufficient to troubleshoot content presentation and communicate effectively with developers.
Ability to demonstrate examples of improving website content, journeys, governance, or performance through measurable results, structured prioritization, or sustained operational improvement.

Responsibilities

Manage the ongoing priorities, request intake, backlog, work plan, and continuous improvement of DAP.com and other assigned brand websites.
Translate business, brand, audience, commercialization, and product-launch needs into an actionable website roadmap; balance planned enhancements with publishing and operational requirements; sequence work and dependencies; and own initiatives through completion.
Manage and improve website content and audience journeys, developing and activating content with Brand Marketing and subject-matter experts.
Publish, review, test, and maintain CMS content, ensuring experiences are accurate, useful, current, accessible, and brand-aligned.
Manage applicable translation and localization workflows and maintain localized sites to the same standards as English-language sites.
Partner with Brand Marketing and PIM/DAM specialists to turn approved product positioning, claims, attributes, and digital assets into accurate, audience-relevant website experiences that support product-content workflows.
Own the CMS-supported website experience from a marketing perspective, including functionality, navigation, content implementation, quality assurance, and operational needs.
Partner with stakeholders on technical implementation, enhancements, releases, and troubleshooting; identify, document, prioritize, test, and drive website issues to resolution, maintaining web-side accountability for validation and communication.
Manage website requirements involving customer-service experiences, product ratings and reviews, product availability or where-to-buy functionality, accessibility solutions, and other website services.
Monitor, analyze, and report website and user-experience performance using web analytics, user feedback, and other available signals.
Establish and track website KPIs aligned with audience and business objectives; identify performance gaps and prioritize improvements to content, journeys, navigation, features, and the overall experience.
Document the rationale for material recommendations and evaluate results after implementation; partner with Search on search-specific optimization and with Marketing Technology on measurement standards, tagging, data quality, and cross-channel requirements.
Coordinate testing and validation of material website improvements where appropriate.
Lead web-specific projects with internal and external stakeholders, translating priorities into requirements, deliverables, timelines, roles, and dependencies and maintaining accountability for progress and follow-through.
Manage day-to-day web agency and vendor relationships, monitor performance against agreed deliverables, and administer applicable invoices and budget tracking within the broader marketing budget.
Maintain website governance, documentation, quality standards, publishing processes, decision rights, and escalation paths.
Lead website accessibility planning and ongoing improvement with Legal, corporate resources, agencies, and technical partners.
Maintain website-side accountability for implementing established privacy and compliance requirements.
Coordinate website requirements involving product information, digital assets, customer-service experiences, integrations, and related capabilities with the functions that own the underlying policies, expertise, or systems.