Website Manager

The San Francisco Peninsula•Burlingame, CA

6d•Hybrid

About The Position

The Website Manager owns and optimizes The San Francisco Peninsula Travel + Tourism Board’s digital property. The role is responsible for keeping the website’s CMS running smoothly, maintaining clean site architecture, improving user experience through compelling and optimized content, and using data to guide ongoing improvements. The Website Manager is the technical point person for website performance, maintenance, security, integrations, and timely updates. The role manages the CMS, site structure, taxonomy, and content organization; builds and optimizes campaign landing pages; audits website content and functionality; and maintains event listings. It monitors analytics and performance, tests updates and partner-facing tools, troubleshoots issues, makes basic HTML/CSS updates, and coordinates with developers and external technology partners as needed. The Website Manager also supports SEO, accessibility, documentation, and training for internal staff and partners. The position reports to the Director of Marketing. Normal business hours are Monday through Thursday, 8:30 a.m. to 5:00 p.m., and Friday, 8:30 a.m. to 4:00 p.m. Evening and weekend work may be required when necessary. Remote work is currently available Mondays and Fridays when the schedule allows. This is an exempt, at-will position with the San Mateo County/Silicon Valley Convention and Visitors Bureau, doing business as The San Francisco Peninsula. The organization is an equal-opportunity employer committed to diversity and inclusion.

Requirements

3–5 years of proven experience managing enterprise CMS platforms such as WordPress, Drupal, AEM, or similar.
Strong understanding of website architecture, information architecture, and taxonomy principles.
Working knowledge of HTML and CSS, including the ability to read code, make basic updates, and communicate effectively with developers.
Expertise in Google Analytics 4 and similar platforms, including selecting relevant metrics, using data to inform decisions, and creating reports for Marketing strategy.
Understanding of SEO fundamentals and the effects of technical site structure on search performance.
Strong attention to detail and organizational skills.
Ability to balance multiple priorities and work independently.
Ability to translate technical issues into clear requests and communicate IT updates to non-technical colleagues.
Understanding of common business technology needs, including hardware lifecycles, software licensing, and basic network infrastructure.
Strong communication skills and ability to train and support internal team members and external partners.
Cross-functional collaboration skills.

Nice To Haves

Experience with SimpleView CMS.
Basic familiarity with JavaScript and modern web frameworks.
Familiarity with the San Francisco Peninsula and surrounding region, particularly for candidates new to the industry.

Responsibilities

Administer the content management system and maintain site architecture, taxonomy, and content organization.
Build and optimize landing pages for major campaigns and seasonal promotions, aligning the website with multichannel marketing campaigns.
Conduct regular website audits to verify links, forms, and content work across devices and browsers.
Manage and update event calendar listings and their deployment on appropriate pages.
Ensure website copy is well written, communicates the value proposition in an in-destination voice, and meets creative-quality standards.
Monitor website analytics, identify friction points, and implement performance and user-experience improvements.
Test new features and updates before deployment, and maintain testing protocols for partner-facing tools and booking integrations.
Handle urgent website updates and maintain protocols for rapid content changes.
Maintain and improve site functionality through basic HTML/CSS updates, technical troubleshooting, and coordination with developers.
Maintain website security protocols, including SSL certificates, plugin updates, and vulnerability monitoring.
Own the onboarding of new website integrations, including AI and other additions.
Establish and maintain taxonomy and metadata standards to organize content and support efficient growth.
Monitor analytics to identify trends, problems, and opportunities in user behavior.
Collaborate with Social and Communications teams to identify content needs that support SEO.
Monitor competitor destination marketing organization websites and digital trends, and recommend features or functionality based on industry practices.
Maintain website structure that works well for both users and search engines.
Ensure accessibility and performance standards are met, including fast load times and usability for all visitors.
Document CMS processes for internal team members and guide partners on updating listings and improving their web presence.
Coordinate with external brand, CMS, AI, calendar, UCG, and other partners to integrate and optimize existing and third-party applications.
Train and support internal team members and external partners on website functionality.