Website Manager

Tremco Construction Products Group•Baltimore, MD

About The Position

The Website Manager serves as the marketing owner of DAP.com and other assigned brand websites, managing and continuously improving them as brand, product-discovery, and audience experiences. The role owns website priorities, content and publishing, audience journeys, performance, localization, and the marketing experience delivered through the content management system. Using audience needs, commercialization priorities, and performance insights, the Website Manager improves how homeowners, professionals, and other audiences discover information, evaluate products and solutions, and take meaningful action. The role leads and coordinates website work across Brand Marketing, Search, Marketing Technology, PIM/DAM, IT, Customer Service, and external partners. It maintains accountability for website outcomes and issue follow-through while partnering with specialist functions for their expertise. The Website Manager oversees web planning and operations, content and audience experience, performance optimization, projects and vendor relationships, and website governance, accessibility, and functional coordination.

Requirements

Bachelor’s degree in marketing, Communications, Digital Marketing, Business, or a related field, or equivalent relevant experience.
5–7 years of relevant work experience.
Demonstrated experience independently managing and maintaining a brand, corporate, or similarly complex website.
Hands-on experience publishing and activating content through a CMS.
Experience supporting product launches, campaigns, or other time-sensitive marketing initiatives through owned web channels.
Working knowledge of audience journeys, usability, and user-experience principles.
Experience using web analytics and user insights to prioritize improvements.
Experience leading cross-functional website projects.
Strong web writing, editing, and content-optimization skills, including the ability to translate product, brand, and subject-matter information into clear, useful, audience-focused digital content.
Ability to translate business and marketing needs into actionable requirements for agencies, developers, and technical partners.
Ability to troubleshoot website issues from a business and user perspective and drive them through resolution.
Strong project management, organizational, prioritization, communication, attention-to-detail, and follow-through skills.
Ability to manage multiple website initiatives and stakeholders simultaneously.
Ability to demonstrate examples of improving website content, journeys, governance, or performance through measurable results, structured prioritization, or sustained operational improvement.

Nice To Haves

Experience with Sitecore or a comparable enterprise CMS.
Experience in CPG or another product-led consumer business.
Experience working with web agencies and vendors.
Experience managing agency or vendor scopes, estimates, invoices, and budget tracking.
Experience with multilingual or localized web experiences.
Familiarity with web accessibility and website privacy and compliance.
Working knowledge of SEO, AEO, and GEO principles.
Familiarity with PIM/DAM-supported product content and digital assets.
Experience with website integrations or external services from a marketing or business-owner perspective.
Basic familiarity with HTML and CSS sufficient to troubleshoot content presentation and communicate effectively with developers.

Responsibilities

Manage website priorities, request intake, backlog, work plan, and continuous improvement for DAP.com and other assigned brand websites.
Translate business, brand, audience, commercialization, and product-launch needs into an actionable website roadmap; sequence work and manage dependencies through completion.
Develop and improve website content and audience journeys in partnership with Brand Marketing and subject-matter experts; publish, review, test, and maintain content through the CMS.
Ensure website content and experiences are accurate, useful, current, accessible, and brand-aligned; manage translation and localization workflows and standards for localized sites.
Work with Brand Marketing and PIM/DAM specialists to translate approved product positioning, claims, attributes, and digital assets into complete and audience-relevant website experiences.
Own the CMS-supported website experience from a marketing perspective, including functionality, navigation, content implementation, quality assurance, and operational needs.
Coordinate technical implementation, enhancements, releases, and troubleshooting with internal and external stakeholders; document, prioritize, test, and drive website issues through resolution.
Manage website requirements involving customer-service experiences, product ratings and reviews, product availability or where-to-buy functionality, accessibility solutions, and other website services.
Monitor, analyze, and report website and user-experience performance; establish and track KPIs, identify gaps, prioritize improvements, document recommendations, and evaluate results after implementation.
Partner with Search on search-specific optimization and Marketing Technology on measurement standards, tagging, data quality, and cross-channel requirements; coordinate testing and validation of material improvements where appropriate.
Lead web-specific projects, translating priorities into requirements, deliverables, timelines, roles, and dependencies, and maintaining accountability for progress, communication, and implementation follow-through.
Manage day-to-day web agency and vendor relationships, monitor deliverables, and administer applicable invoices and budget tracking within the broader marketing budget.
Maintain website governance, documentation, quality standards, publishing processes, decision rights, and escalation paths.
Lead website accessibility planning and improvement with Legal, corporate resources, agencies, and technical partners; maintain website-side accountability for implementing established privacy and compliance requirements.
Coordinate requirements involving product information, digital assets, customer-service experiences, integrations, and related capabilities with the functions that own the relevant policies, expertise, or systems.