Website Assistant Manager
About The Position
The Website Assistant Manager manages, maintains, and optimizes aspensnowmass.com and related Aspen Ski Company digital properties. The role combines hands-on technical expertise across CMS and e-commerce platforms with attention to user experience, site performance, and e-commerce operations. It supports go-to-market campaigns, product launches, and day-to-day website health while working closely with central and business unit teams. The position reports to the Website & Ecommerce Sr. Manager. The role maintains and troubleshoots website content, supports request intake and e-commerce operations, and contributes to page builds, seasonal content updates, and product launches. It monitors website performance and user behavior, supports search visibility and quality assurance, and helps improve usability, accessibility, and mobile responsiveness. The position also supports the ASC brand redesign and CMS migration. This is a regular, full-time, year-round position based in Basalt. The salary range is $64,700 to $77,600 per year; actual pay depends on budget and experience. Salaried roles are eligible for a bonus.
Requirements
- Bachelor's degree, preferably in marketing, communications, information technology, or a similar field.
- 1–2 years of hands-on experience with website content management and/or e-commerce platform administration.
- Working knowledge of Sitecore, Contentstack, and WordPress.
- Familiarity with e-commerce platforms such as Aspenware, Shopify, or similar.
- Competence with web analytics and monitoring tools such as GA4, Hotjar, and Looker Studio.
- Understanding of SEO and AIO (AI optimization) best practices and their intersection with content and site structure.
- Basic understanding of UX/UI principles and website best practices.
- Strong collaboration and communication skills, with the ability to work across central and business unit teams and with multiple stakeholders.
- Experience with project management and creative organization tools such as Asana, Jira, and Figma.
- Detail orientation, strong organizational skills, and ability to manage multiple concurrent projects.
Nice To Haves
- Experience in retail e-commerce, hospitality, or travel.
- Ability to occasionally lift, push, or pull 25 lbs. individually or with assistance.
Responsibilities
- Maintain, update, and troubleshoot content on aspensnowmass.com and related Aspen Ski Company sites using Sitecore, Contentstack, and WordPress.
- Support the website request intake process by reviewing submissions, clarifying requirements, tracking progress, and coordinating priorities and timing with the Sr. Manager.
- Support day-to-day operations of e-commerce platforms, including Aspenware and other e-commerce tools.
- Partner in delivering wireframes, page builds, and content structures for go-to-market campaigns, seasonal promotions, content refreshes, and product launches.
- Recommend improvements to user journeys, site navigation, and conversion pathways to improve booking and purchase funnels.
- Monitor and report on website health, performance, and user behavior using GA4, Hotjar, and other analytics and monitoring tools.
- Lead seasonal website turnover, updating content, imagery, product information, and navigation in alignment with the creative team and brand guidelines.
- Partner with the SEO/AIO Manager to support organic search visibility and AI-driven discovery through content, metadata, and site structure.
- Collaborate with central digital, brand, creative, and business unit teams to align website updates with marketing and business priorities.
- Support quality assurance testing of site features, campaign landing pages, and product launches, including cross-browser and mobile checks.
- Apply website and e-commerce best practices and basic UX/UI principles to improve usability, accessibility, and mobile responsiveness.
- Contribute to content implementation and project timelines with the Project Management team, using Asana and Figma.
- Stay current on CMS and e-commerce platform updates, betas, and emerging web, SEO/AIO, and AI trends relevant to travel, outdoor recreation, and hospitality.
- Support the Sr. Manager in the ASC brand redesign and CMS migration.
- Perform other duties as assigned.
Benefits
- Health, dental, and vision insurance programs
- Flexible Spending Account programs
- Life insurance programs
- Paid Time Off programs
- Paid Leave programs
- 401(k) Savings Plan
- Employee Ski Pass and Dependent Ski Passes
- Other company perks
- Salaried roles are eligible for a bonus
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
