Manager, Website & Search

Food Bank For NYC • Bronx, NY

16h • Remote

About The Position

Food Bank For New York City is seeking a highly organized, collaborative, and digitally curious professional to support the day-to-day management and continued growth of its digital platforms and communications. Reporting to the Director of Marketing, the role manages website updates, supports digital content development, coordinates digital projects, and helps maintain consistent, user-friendly experiences across web platforms. It works with departments across the organization to coordinate digital needs and execute established priorities. The role also supports digital transformation initiatives focused on client self-service, content discoverability, and digital accessibility.

The position is primarily remote, with occasional on-site attendance for meetings, events, or other business needs. The stated pay range is $95,000–$105,000.

Requirements

• 3–5 years of experience in website management, digital communications, digital marketing, or a related field.
• Hands-on WordPress experience, including page builder environments.
• Strong writing, editing, and proofreading skills.
• Experience managing multiple projects and coordinating across teams.
• Working knowledge of web accessibility standards (WCAG 2.1 AA) and how to apply them to content.
• Familiarity with SEO and GEO content strategy, search optimization, and digital content best practices.
• Experience using AI tools for content development, research, and workflow support.
• Strong organizational, communication, and problem-solving skills.
• Ability to execute within established strategies while identifying opportunities for improvement.

Responsibilities

• Serve as the day-to-day contact for the website development partner; lead weekly planning meetings, allocate work between internal and external teams, track deliverables, and keep projects on schedule and within scope.
• Coordinate digital project management across departments, including campaign pages, website enhancements, SharePoint, intranet development, website redesigns, and future digital experience initiatives.
• Gather requirements, coordinate assets, and manage project workflows across internal stakeholders and external partners.
• Manage timelines, approvals, documentation, and task tracking through Monday.com.
• Meet with departments to understand upcoming initiatives, content needs, operational challenges, and opportunities for digital support.
• Coordinate digital deliverables across the website, email, forms, landing pages, SMS, and other engagement channels as assigned.
• Support implementation of digital initiatives including the Resource Hub, client portals, chatbot experiences, and self-service tools.
• Partner with Programs and other teams to identify common questions from New Yorkers and develop self-service content to answer them.
• Maintain Resource Hub and knowledge-base content, including FAQs, guides, and evergreen resources.
• Write, edit, and optimize website content based on audience needs and search intent.
• Manage SEO and GEO efforts to improve visibility in traditional and AI-powered search experiences.
• Support content development for chatbot experiences, self-service tools, and digital resource navigation.
• Manage Google Business Profile information and keep organizational listings accurate and up to date.
• Develop and manage a Reddit engagement strategy involving subject-matter experts from SNAP, Advocacy, and other teams; identify common questions, strengthen responses, prepare staff, and support timely, accurate, respectful comment moderation.
• Build and maintain HubSpot forms, integrations, lists, and email automations connected to the website as needed.
• Support the digital optimization program by launching A/B tests, surveys, heatmaps, lightboxes, and behavioral analytics.
• Support website and campaign reporting in GA4, Looker Studio, Hotjar, and related platforms.
• Monitor website, campaign page, and content performance, search visibility, engagement trends, and user behavior.
• Share reporting and insights regularly with the Director of Marketing and cross-functional teams.
• Oversee UTM governance across owned channels.
• Support Google Ad Grant and Paid Search strategy.

Benefits

• Competitive health benefit package, including medical, dental, and vision.
• 403(b) retirement plan with company match.
• Generous paid time off, including PTO, holidays, birthday off, volunteer time, and four-day work weeks during the summer.
• Paid parental leave.
• Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA), and Commuter Reimbursement Accounts (CRA).
• Learning and development opportunities, including a LinkedIn Learning library, Lunch & Learn sessions, and internal employee development.
• EAP, wellness, and mental health resources.
• Discounted staff perks, including movie tickets, gym memberships, and travel.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed