Website Manager (copy)

Lone Wolf Technologies

About The Position

Lone Wolf is seeking a Website Manager to own the company website experience end to end. The role manages day-to-day site operations, writes conversion-focused copy, and continuously improves the website through analytics, testing, and collaboration with Marketing, Design, Growth, developers, and agencies. The Website Manager also oversees site performance, SEO and AI engine visibility, and the website roadmap.

Requirements

Proven experience managing a website in a professional CMS environment.
Working knowledge of HTML, CSS, and some JavaScript.
Hands-on experience with A/B testing and CRO tools or methodology, such as HubSpot, Optimizely, or similar.
Strong copywriting skills, including the ability to write and edit clear, persuasive, on-brand website copy.
Proficiency with AI tools and commitment to continuously learning and adopting emerging technologies.
Comfort reading analytics data, such as GA4, and turning insights into concrete website improvements and test hypotheses.
Strong attention to detail and project management skills.

Nice To Haves

Experience with Sanity CMS.
Experience with SEO fundamentals, page speed optimization, or accessibility standards.
B2B SaaS or real estate/proptech experience.

Responsibilities

Manage and maintain the company website day to day, including page builds, content updates, and CMS site structure.
Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript.
Write and edit on-site headlines, calls to action, microcopy, and page content that is clear, on-brand, and designed to convert.
Own conversion rate optimization by identifying friction points and opportunities across key pages and funnels.
Design, run, and analyze A/B and multivariate tests on pages, calls to action, forms, and layouts, and implement improvements based on results.
Monitor site analytics, including traffic, engagement, conversion, and page performance, and turn data into actionable recommendations.
Partner with Marketing, Design, and Growth teams to launch pages, campaigns, and landing pages.
Own site performance fundamentals, including page speed, mobile responsiveness, accessibility, and SEO best practices.
Develop and maintain structured data schema code (JSON-LD) to improve SEO and AI engine optimization visibility.
Conduct regular audits of site content, links, and functionality and proactively resolve issues.
Manage the website roadmap and prioritize enhancements based on data, test results, and business priorities.
Coordinate with developers or agencies on larger technical projects when needed.