Senior Website Manager

Veracode•Burlington, MA

1d•$125,000 - $140,000

About The Position

Veracode is seeking a Senior Website Manager to own the strategy, governance, performance, and ongoing evolution of Veracode.com. This role will lead the website roadmap, improve operational excellence, and turn business priorities into high-performing digital experiences that increase traffic, engagement, lead generation, and conversions. The Senior Website Manager will improve the full digital journey, from organic discovery and campaign landing pages to content engagement, form conversion, personalization, and post-click experiences aligned to priority personas. This role balances strategic ownership with hands-on execution. The manager will build and edit pages in Webflow, troubleshoot tracking and form issues, and review agency work in the code and configuration, not just in screenshots.

Requirements

8–10+ years in web management, digital marketing, or web program management, with strong emphasis on strategy, design oversight, and growth.
Experience leading a full CMS migration for a large B2B site (hundreds of pages or more), including redirect mapping, SEO preservation, and tracking validation.
Strong experience with GA4, Google Tag Manager, UTM strategies, SEO and GEO tools (SEMrush, Ahrefs, Screaming Frog), and CRO (A/B testing, heatmaps like Hotjar).
Knowledge of HTML, CSS, JavaScript, PHP, MySQL; frontend literacy (e.g., CSS Grid/Flexbox, animations).
Familiarity with website security, ADA/WCAG compliance (accessibility-first design), performance optimization, and 2026 trends like AI personalization and immersive interactivity.
Proven project management skills (e.g., Jira, Asana); experience managing agencies, vendors, in-house teams (development/design).
Strong analytical mindset; ability to present performance, design, and growth reports to executives.
Stakeholder management and cross-functional collaboration expertise.
Experience with Marketo and Salesforce form/CRM integrations.

Nice To Haves

Webflow Enterprise experience is a plus.

Responsibilities

Own the web roadmap, lead the migration from WordPress to Webflow through launch and partner with marketing, creative, demand generation, operations, IT, and agency teams to translate business needs into scalable website experiences.
Oversee site infrastructure, reusable templates, page builds, campaign support, content publishing, and continuous optimization for speed, security, accessibility, SEO, GEO, and user experience.
Improve the full digital journey, from organic discovery and campaign landing pages to content engagement, form conversion, personalization, and post-click experiences aligned to priority personas.
Set priorities, manage stakeholders, improve governance, and jump into the details of site updates, QA, analytics, campaign launches, and CMS operations.
Take ownership of Veracode’s in-flight migration from WordPress to Webflow and drive it through launch and post launch stabilization. Align stakeholders, leadership, and agency partners on scope, timelines, deliverables, dependencies, risks, and success criteria. Validate and lead work on content and URL audits, redirect mapping, SEO/GEO/AEO preservation, analytics, integration testing and launch planning.
Manage daily website operations, intake, prioritization, page updates, QA, publishing, troubleshooting, and stakeholder requests while maintaining high standards for accuracy, usability, performance, and brand consistency.
Use GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to monitor traffic, behavior, conversions, attribution, and funnel performance, then translate insights into optimization priorities.
Maintain site content standards, taxonomy, metadata, redirects, page ownership, review cycles, archival processes, and content hygiene so the website stays accurate, discoverable, compliant, and easy to maintain.
Architect and execute web strategies that incorporate AI-enabled personalization, SEO, GEO, campaign performance, content experience, and conversion optimization to drive traffic, engagement, and pipeline impact.
Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (e.g., Figma), and trends like micro-interactions, organic layouts, and performance-driven creativity. Own the translation of Figma designs into Webflow components and templates.
Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing to optimize funnels.
Partner with legal, security, and marketing operations to manage cookie consent, privacy requirements, data collection standards, accessibility, and compliance needs across website experiences.
Use Core Web Vitals monitoring, A/B and multivariate testing, heatmaps, and performance insights to balance rich visual experiences with site speed and continuously improve funnel performance.
Establish recurring website performance reporting, dashboards, insights, and recommendations that connect website activity to pipeline, campaign impact, SEO performance, conversion trends, and business priorities.
Lead technical SEO, GEO, keyword strategy, and content performance to improve organic visibility across traditional and generative search experiences.
Manage Webflow, WordPress, or similar enterprise CMS environments, and coordinate with IT and development teams on infrastructure, security, bugs, integrations, and new features. Manage WordPress through sunset and Webflow as the long-term platform, including CMS structure, permissions, hosting, and custom code.
Own launch readiness for new pages, templates, campaigns, integrations, and site changes, including requirements intake, testing, stakeholder approvals, rollback planning, documentation, and post-launch monitoring.
Partner with marketing, creative, product marketing, demand generation, marketing operations, IT, sales, agencies, and vendors to gather requirements, align priorities, manage dependencies, communicate tradeoffs, and deliver website initiatives on time.
Act as the primary liaison for web development partners and agencies. Scope projects, manage timelines and deliverables, conduct quality reviews, and ensure external teams align with Veracode standards, brand guidelines, accessibility expectations, and strategic objectives. Hold agencies accountable to defined acceptance criteria and evaluate their technical work independently.
Work with marketing ops to ensure seamless ties with Marketo forms, lead capture, and CRM (Salesforce).
Gather business, technical, design, campaign, and content requirements to deliver high-performing website experiences.
Administer infrastructure, manage CMS operations, build scalable templates and interactive experiences, publish content, improve governance, and continuously optimize site performance.