Website Marketing Manager
About The Position
Independence Pet Holdings, established in 2021, is a corporate holding company managing a diverse portfolio of pet health brands and services. PTZ Pet Insurance is seeking a Website Marketing Manager to develop and execute digital experience strategies across its North American partnerships, including brands like ASPCA Pet Health Insurance, Figo, AKC Pet Insurance, and others. This role serves as the business owner for marketing websites and landing pages, overseeing strategy, user experience, martech integrations, SEO, AI search optimization (AEO), performance measurement, and digital enhancements to drive traffic, leads, quotes, enrollments, and revenue. The manager will collaborate with various teams to lead website modernization, optimize conversion pathways, manage the website technology ecosystem, and ensure websites support enterprise marketing campaigns and business goals. The position is hybrid, with a preference for New York City, or remote within the USA.
Requirements
- 4-6 years of experience in digital marketing, website marketing, digital product management, e-commerce, or related fields.
- Experience managing large-scale marketing websites.
- Strong understanding of website strategy, SEO, AEO, UX/CX, analytics, conversion rate optimization, and martech ecosystems.
- Experience partnering with technical teams and IT organizations.
- Strong project management and stakeholder management skills.
- Experience translating business needs into technical requirements.
- Analytical mindset with demonstrated ability to use data to drive decisions.
Nice To Haves
- Experience in insurance, financial services, healthcare, e-commerce, subscription businesses, or other regulated industries.
- Experience with enterprise CMS platforms.
- Experience managing agencies and third-party vendors.
- Familiarity with GA4, GTM, CMS platforms, marketing automation systems, A/B testing platforms, personalization technologies.
- Experience supporting multi-brand organizations.
Responsibilities
- Develop and maintain the multi-year website strategy and roadmap across all brands.
- Identify opportunities to improve customer experience, engagement, conversion, and lead generation.
- Lead website redesigns, refreshes, migrations, and ongoing enhancement initiatives.
- Define website governance, content standards, and best practices.
- Prioritize enhancements based on customer insights, analytics, business impact, and strategic objectives.
- Champion customer-first digital experiences throughout the website ecosystem.
- Serve as marketing owner of the website technology stack.
- Partner with IT and external vendors to evaluate, implement, and optimize website technologies.
- Manage integrations across analytics platforms, CRM systems, marketing automation tools, personalization platforms, tag management systems, experimentation tools, and lead capture solutions.
- Maintain roadmap for future martech investments and capabilities.
- Ensure website platforms support scalability, performance, security, compliance, and accessibility requirements.
- Partner with SEO specialists and content teams to develop organic growth strategies.
- Lead implementation of technical SEO recommendations.
- Support keyword, topic cluster, and content optimization efforts.
- Build and execute AI search optimization strategies (AEO).
- Monitor search engine and AI platform evolution and adjust strategies accordingly.
- Drive improvements in organic traffic, search rankings, AI search visibility, lead generation, and website engagement.
- Partner with Brand, Performance Marketing, Lifecycle, and Content teams to support acquisition and retention campaigns.
- Develop landing page strategies that improve campaign performance and conversion.
- Recommend user journeys and website experiences that support business objectives.
- Ensure campaign launches are supported with optimized digital experiences.
- Establish testing and optimization plans for campaign-specific experiences.
- Work with Design and Content teams to create high-performing landing pages and digital experiences.
- Establish website KPIs by brand, channel, and business objective.
- Develop dashboards and reporting frameworks.
- Monitor and communicate website performance including traffic, engagement, conversion rates, quote starts, quote completions, enrollment outcomes, SEO performance, and landing page effectiveness.
- Identify opportunities through data analysis and experimentation.
- Present business recommendations backed by analytics and customer insights.
- Lead cross-functional project teams for complex website initiatives.
- Align stakeholders around priorities, timelines, business requirements, and success metrics.
- Manage external agency and technology partner relationships where applicable.
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
- Eligible for bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
