Website & Analytics Manager (Remote)

Threshold Brands

3d•$80,000 - $85,000•Remote

About The Position

Threshold Brands is hiring a Website & Analytics Manager to own the websites and analytics for its franchise brands, including hundreds of local office pages. The role maintains accurate and functional pages, monitors site and analytics issues, project manages website launches, and ensures tracking produces reliable data for franchise owners and internal teams. The websites use a managed multi-location CMS; the role is not a developer position. The manager owns the day-to-day relationship with the web agency, which handles code and site builds, and coordinates with the technology team on forms and CRM connections. The role identifies problems, documents evidence and requests for the appropriate team, and verifies fixes. The position is AI-first: it uses AI tools to audit pages, investigate issues, draft updates and requests, and create documentation, while validating results before anything is published or shared. Responsibilities include website quality and monitoring, CMS updates and launches, consistent standards across brands, agency and vendor coordination, conversion improvements, and management of GA4, Google Tag Manager, tracking quality, integrations, and third-party scripts. The role also explains data to franchisees and colleagues and documents recurring processes and fixes. Threshold Brands is a multi-brand franchisor supporting more than 400 franchise locations across North America. The company is headquartered in Cleveland, Ohio, and describes its workplace as fast-paced, high-energy, collaborative, learning-oriented, and committed to work-life balance. The stated wage range is $80,000–$85,000.

Requirements

3–5 years of experience in website management, digital analytics, website operations, digital marketing operations, or a related field.
Experience managing website content through a CMS, including page updates, quality assurance, troubleshooting, redirects, and website launches.
Working knowledge of GA4 and Google Tag Manager, including event tracking, conversion measurement, data validation, and troubleshooting tracking issues.
Experience monitoring website functionality, page speed, broken links, search engine indexing issues, and mobile usability.
Experience coordinating with external web agencies, technical teams, and other stakeholders to manage projects, prioritize requests, track deliverables, and verify completed work.
Familiarity with website tracking pixels, advertising platforms, lead-generation forms, CRM integrations, and cookie consent tools.
Ability to investigate website and analytics issues, identify potential causes, interpret performance data, and communicate findings and recommended solutions.
Experience using AI tools for website audits, troubleshooting, documentation, or workflow automation, and ability to validate results before implementation.
Strong written and verbal communication skills, including creating clear technical requests and standard operating procedures and explaining technical issues to nontechnical audiences.
Ability to manage multiple projects, competing priorities, and recurring quality checks while maintaining attention to detail across numerous websites or locations.

Nice To Haves

Experience managing multi-location websites, franchise websites, or websites with numerous local business pages.
Experience supporting multiple brands with standardized website templates, content requirements, analytics configurations, and reporting practices.
Familiarity with Google Search Console, local SEO, structured data, accessibility standards, and conversion rate optimization.
Experience using AI to develop repeatable workflows, audit processes, checklists, and troubleshooting documentation.

Responsibilities

Maintain accurate and functional local office pages, including addresses, phone numbers, hours, service areas, photos, offers, links, redirects, forms, and mobile layouts.
Conduct regular website audits, track issues and fixes to completion, and monitor uptime, page speed, Search Console errors, broken links, and 404 errors.
Publish and edit CMS pages; launch pages for new offices; and redirect or retire pages when offices close or merge.
Establish and maintain shared website standards across brands for templates, redirects, error pages, page speed, accessibility, and structured data.
Project manage brand and office website launches, including requirements, content handoff, backlogs, owners, timelines, redirects, tracking QA, launch-day activities, and status reporting.
Own the day-to-day relationship with the web agency; write and prioritize requests, review work before release, and manage timelines, scope, and budget.
Work with the web agency to test and improve quote forms, calls to action, and page layouts using performance data and follow-up measurement.
Manage GA4 and Google Tag Manager across brands, including properties, data streams, user access, key-event definitions, and consistent tagging standards.
Validate office- and brand-level data, identify drops in leads or engagement, investigate causes, and resolve data-quality issues.
Investigate breaks in data or lead flows among websites, advertising platforms, Google Business Profile tools, and brand CRMs; brief the technology team and verify fixes.
Manage third-party advertising pixels, review and pop-up widgets, and cookie consent tools; maintain needed scripts, remove unnecessary ones, and ensure consent is respected.
Use AI tools to support audits, troubleshooting, page updates, agency requests, and runbooks; build reusable prompts and checklists and verify AI output before use.
Open vendor support tickets and follow them through to resolution.
Explain analytics and website issues to franchisees and colleagues in plain language.
Document procedures and common fixes for new offices, website updates, tagging changes, and recurring issues.