Website Manager

Optos•Marlborough, MA
•$120,000 - $140,000

About The Position

The Website Manager drives website experience excellence and performance management to maximize the return on Optos' website and digital marketing infrastructure investments. The role oversees day-to-day maintenance and administration of all Optos website properties, ensuring that sites are secure, functional, on-brand, and support the customer journey. Working with the global marketing organization, the Website Manager manages content-rich website areas, supports content creation and optimization, and partners with third-party agencies on website development and SEO initiatives to improve online visibility and increase web traffic.

Requirements

  • Bachelor’s degree in Web Design, Marketing, or a related field.
  • 5+ years of experience in website design and development within a marketing function.
  • Excellent SEO management skills.
  • Experience with GA4 and data-driven analytics and reporting tools.
  • Experience with enterprise-level digital experience platforms (DXPs), such as Optimizely, Sitecore, or similar platforms.
  • Proven track record of successfully managing global website properties.
  • Strong understanding of web design and user experience best practices.
  • Excellent communication and interpersonal skills.
  • Ability to prioritize projects and resources to meet business needs.
  • Strong attention to detail and ability to produce high-quality work.

Nice To Haves

  • Experience providing cross-functional leadership for infrastructure planning.
  • SharePoint experience.
  • Experience working within a global organization and collaborating across international teams.

Responsibilities

  • Assume global responsibility for Optos website properties, including content management, APIs, translations, and alignment with Optos brand, strategy, and standards.
  • Plan, create, implement, manage, monitor, and update website properties.
  • Manage third-party relationships supporting website development and design.
  • Serve as the primary contact for internal requests related to website edits, updates, and content additions.
  • Develop strategies to improve website traffic and enhance the customer experience.
  • Ensure website compliance with applicable laws, regulations, and company standards.
  • Evaluate competitor websites and identify opportunities for improvement.
  • Maintain current website domain registrations and hosting services.

Benefits

  • Highly competitive compensation and benefits package.
  • Eligibility for company bonus program.
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