Website Performance Manager

Hendrick Automotive Group•Charlotte, NC

About The Position

The Website Performance Manager supports the execution and day-to-day management of advertising strategies for an assigned group of Hendrick Automotive Group dealerships. The role aims to strengthen dealerships’ consideration for vehicle sales, vehicle acquisition, and service; deepen relationships with existing customers; and help acquire new customers. The manager is the day-to-day contact for assigned locations and builds trusted relationships with dealership leadership while collaborating with the corporate marketing team and executive leadership. The position is accountable for advertising and lead performance across its portfolio. It oversees dealership website performance, merchandising, user experience, and functionality, and monitors advertising channels, budgets, performance, and spending efficiency. The role ensures consistent messaging and compliance with OEM, legal, and company brand standards, and supports OEM co-op funding and reimbursement. It also identifies opportunities to improve lead performance and dealership growth, communicates data-driven recommendations, and may manage occasional special projects and events. Quarterly travel may be required to support dealership operations and relationships.

Requirements

Excellent project management, strategic thinking, and analytical skills.
Ability to provide leadership and strategic direction in marketing, advertising, and lead generation.
Knowledge of the advertising channels used by the dealerships, including traditional media, direct marketing, digital advertising, creative, social media, reputation management, and third-party lead providers or classified sites.
Ability to monitor advertising performance and spending efficiency and maintain message consistency across channels.
Understanding of website best practices and ability to oversee website performance, merchandising, user experience, and functionality.
Knowledge of OEM co-op processes and procedures.
Ability to analyze advertising and lead performance data and communicate recommendations effectively.
Ability to work independently and collaboratively within a team.
Strong communication, problem-solving, and relationship-building skills.
Willingness to travel quarterly as needed.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
Experience in OEM or manufacturer sales, marketing, or account management.
Experience working with an automotive marketing agency or automotive vendors.
Experience with data analysis, data science, dealership operations, or automotive business processes.
Familiarity with digital advertising and marketing, preferably in the automotive industry.
Strong understanding of the automotive industry, dealership operations, and manufacturer relationships.
Passion for cars and the automotive industry.

Responsibilities

Serve as the day-to-day marketing contact for a group of assigned dealerships.
Work with the marketing team, executive leadership, and dealership leadership to understand business goals and needs.
Manage advertising and lead performance for assigned dealerships and build trusted relationships with dealership leaders.
Engage with traditional, direct, digital, creative, social media, reputation management, and third-party lead-generation advertising channels.
Monitor advertising performance and spending efficiency, ensuring message consistency across channels.
Oversee dealership website performance, merchandising, user experience, and functionality.
Ensure compliance with OEM standards, state and federal legal requirements, and Hendrick Automotive Group brand standards.
Apply knowledge of OEM co-op processes to maximize available funds and ensure full reimbursement.
Review media performance, CRM traffic reports, call measurement reports, website analytics, Google Ads and analytics data, and third-party/classified-site data.
Maintain dealership advertising budgets accurately and monitor spending efficiency monthly.
Monitor lead performance daily, identify improvement opportunities, and communicate recommendations to influence necessary changes.
Proactively identify dealership marketing opportunities to grow the business.
Manage occasional one-off projects, including planning and coordinating presentations, disseminating information, and organizing events.
Collaborate with teammates, share best practices and performance data, and help solve problems.
Build relationships with dealership and corporate personnel and adapt communication to influence decisions using education and data-driven results.
Travel quarterly as needed to support dealerships, build relationships, and understand local markets.