Website Assistant Manager

Aspen Skiing Company•Basalt, CO

About The Position

The Website Assistant Manager manages, maintains, and optimizes aspensnowmass.com and related Aspen Ski Company digital properties. The role combines technical platform expertise with user-experience, site-performance, and e-commerce knowledge to support marketing campaigns, product launches, and ongoing website operations. The position works hands-on across multiple CMS and e-commerce platforms and collaborates with central and business-unit teams. It reports to the Website & Ecommerce Sr. Manager. The salary range is $64,700 to $77,600, with actual pay dependent on budget and experience; salaried roles are eligible for a bonus.

Requirements

Bachelor's degree, preferably in marketing, communications, information technology, or a similar field.
1–2 years of hands-on experience with website content management and/or e-commerce platform administration.
Working knowledge of CMS platforms including Sitecore, Contentstack, and WordPress.
Familiarity with e-commerce platforms such as Aspenware, Shopify, or similar.
Competence with web analytics and monitoring tools such as GA4, Hotjar, and Looker Studio.
Understanding of SEO and AIO best practices and their relationship to content and site structure.
Basic understanding of UX/UI principles and website best practices.
Strong collaboration and communication skills, including the ability to work across teams and with multiple stakeholders.
Experience with project management and creative organization tools such as Asana, Jira, and Figma.
Strong attention to detail and organizational skills, with the ability to manage multiple concurrent projects.

Nice To Haves

Experience in retail e-commerce, hospitality, or travel.
Ability to occasionally lift, push, or pull 25 pounds individually or with assistance.

Responsibilities

Maintain, update, and troubleshoot content on aspensnowmass.com and related Aspen Ski Company websites across Sitecore, Contentstack, and WordPress.
Support the website request intake process by reviewing submissions, clarifying requirements, tracking progress, and coordinating priorities and timing with the Sr. Manager.
Support day-to-day operations of e-commerce platforms, including Aspenware and other e-commerce tools.
Partner in delivering wireframes, page builds, and content structures for go-to-market campaigns, seasonal promotions, content refreshes, and product launches.
Recommend improvements to user journeys, site navigation, and conversion pathways to improve booking and purchase funnels.
Monitor and report on website health, performance, and user behavior using GA4, Hotjar, and other analytics and monitoring tools.
Lead seasonal website turnover, updating content, imagery, product information, and navigation in coordination with the creative team and brand guidelines.
Partner with the SEO/AIO Manager to support organic search visibility and AI-driven discovery through content, metadata, and site structure.
Collaborate with central digital, brand, creative, and business-unit teams to align website updates with marketing and business priorities.
Support quality-assurance testing of site features, campaign landing pages, and product launches before launch, including cross-browser and mobile checks.
Apply website and e-commerce best practices and basic UX/UI principles to improve usability, accessibility, and mobile responsiveness.
Coordinate content implementation and project timelines with the Project Management team using Asana and Figma.
Stay current on CMS and e-commerce platform updates, betas, and relevant web, SEO/AIO, and AI trends.
Support the Sr. Manager with the Aspen Ski Company brand redesign and CMS migration.
Perform other duties as assigned.