Website Marketing Manager

SimplePractice

5d•$100,000 - $125,000

About The Position

SimplePractice is seeking a Website Marketing Manager to lead the website’s AI-powered chatbot experience, go-to-market campaign program, and Web Marketing team operations. The manager will own chatbot and campaign strategy, testing roadmaps, technical execution, and performance KPIs, while ensuring priorities remain clear, projects stay on track, and stakeholders are aligned. The role works closely with Paid Media, Product Marketing, Engineering, and Design, and combines AI-driven customer experience with campaign execution. The role is responsible for chatbot quality and performance, including reviewing live conversations, maintaining its configuration, testing placement and behavior, and partnering with Product and Support to keep information accurate and improve conversion and satisfaction. It also leads campaigns for feature and add-on launches and broader marketing moments; manages the website changelog and in-product “What’s New” experience; promotes features and add-ons to existing customers; and keeps site content current. The manager builds responsive pages in Builder.io using AI-assisted tools and reusable design-system components, and partners with Engineering on larger or custom builds. The role also supports design-system consolidation, leads the team’s project and sprint cadence, manages campaign and chatbot-roadmap projects, improves operational workflows through automation, and analyzes channel performance to guide testing and optimization.

Requirements

At least 4 years of experience in website management, digital marketing, or growth marketing.
Demonstrated end-to-end project ownership across strategy, execution, and optimization.
Hands-on experience with AI tools, such as using LLMs for content generation and prototyping, building automations or workflows, or working with AI-assisted build or chat platforms.
Experience with Notion or a comparable project and process platform.
Experience with CMS platforms such as Builder.io, Contentful, Webflow, or similar.
Strong understanding of web analytics, including Google Analytics or Mixpanel, and A/B testing methodology.
Ability to translate high-level marketing or product goals into detailed technical web requirements.
General understanding of HTML, CSS, JavaScript, and SEO fundamentals.
Strong cross-functional collaboration and communication skills.
Proactive, resourceful approach and comfort owning a KPI.

Nice To Haves

Campaign or lifecycle-stage ownership experience.
Experience with AI-assisted chat platforms such as Decagon or Intercom Fin.

Responsibilities

Own the day-to-day quality and performance of the AI chatbot, including auditing live conversations and maintaining and improving its configuration.
Run ongoing tests of chatbot placement, proactive messaging, page-specific behavior, conversational tone, and flow.
Partner with Product and Support to keep chatbot information accurate and improve conversion and user satisfaction.
Own strategy, build, and optimization for go-to-market campaigns tied to feature and add-on launches and site-wide marketing moments.
Lead the website changelog launch and maintain the in-product “What’s New” experience.
Promote new features and add-ons in-product to existing customers, with a focus on improving add-on attach rate.
Coordinate campaign-driven updates to core pages with the Core Website Testing owner when tests are active.
Keep website content current as features ship, including pages and feature or add-on landing pages.
Build responsive web pages in Builder.io using AI-assisted tools and reusable design-system components.
Draft engineering requirements and review larger builds or custom functionality with Engineering.
Identify opportunities to move production work toward Engineering and AI-assisted workflows and support design-system cleanup and component consolidation.
Lead the Web Marketing team’s operational cadence, including sprint planning, project-board management in Notion, meeting coordination, and coordination with Engineering and Design.
Manage day-to-day projects for owned campaigns and the Decagon roadmap, ensuring timely delivery and clear stakeholder communication.
Step in when tools or automations leave operational gaps, keeping projects moving and clarifying ownership and timelines.
Automate or streamline operational work such as status updates, intake, and prioritization.
Own miscellaneous web requests, such as SEO pages and lifecycle marketing landing pages, prioritizing them between major campaigns.
Partner with Product Marketing, Paid Media, Engineering, and Web Design to align campaign timing and chatbot decisions with company priorities.
Analyze performance data in Google Analytics and Mixpanel to set testing priorities and optimize owned channels.
Implement workflow automation and process improvements using tools such as n8n, Zapier, Notion, LLMs, and other emerging AI tools.