Director, Global Marketing - Website

Insulet Corporation•San Diego, MA

About The Position

Insulet is seeking a strategic, creative digital leader to join its Global Brand and Marketing Acceleration team. The Director, Global Marketing - Website will lead Omnipod.com and related digital marketing initiatives globally, shaping the digital roadmap and aligning website strategy with business goals. The role advances a modern, high-performing customer experience across content, brand, SEO, personalization, analytics, and conversion optimization, while ensuring digital efforts are cohesive, measurable, innovative, and future-ready. The Director will establish global website strategy, governance, standards, and performance practices; lead cross-functional planning and execution; and guide a team of digital professionals. The role also monitors market, competitive, and AI trends and translates emerging capabilities into practical opportunities that improve customer engagement, operating efficiency, and business impact. Travel is estimated at 30–40%, with possible international travel, and the role may require morning and evening calls to align with international business hours. Insulet is a medical device company focused on simplifying life for people with diabetes and other conditions through its Omnipod product platform. For U.S.-based positions, the annual base salary range is $177,300–$265,950, and the position may also be eligible for incentive compensation. Insulet offers a comprehensive benefits package.

Requirements

Bachelor’s degree required.
12+ years of industry experience, including digital experience.
Experience leading enterprise website transformation and high-impact digital initiatives.
Experience translating digital, AI, and customer experience trends into business opportunities.
Strategic judgment and cross-functional decision-making skills.
Deep fluency in analytics, measurement, and performance optimization.
Command of web technologies, CMS/CRM platforms, and scalable website practices.
Understanding of the digital marketing ecosystem, including email, social, content, personalization, and engagement.
Experience applying AI-enabled tools to improve experience, content, search, testing, analytics, and efficiency.
Experience using research, testing, and experimentation to improve customer outcomes.
Strong global leadership and influencing skills; ability to lead complex cross-functional work and build stakeholder alignment.
Strong communication and collaboration skills across diverse audiences.
Flexibility to take morning and evening calls as needed to align with international business hours.
Ability to travel an estimated 30–40%; international travel may be required.

Nice To Haves

Multinational experience.
Experience in the medical device, pharmaceutical, or healthcare industry (preferred but not required).
Diabetes, medical device, healthcare, and/or HIPAA-regulated product experience.

Responsibilities

Lead Omnipod.com’s global digital presence, including content architecture, brand expression, best practices, and standards, in partnership with teams across the organization.
Ensure consistent branding and messaging across global digital touchpoints.
Develop end-to-end website and funnel strategies with Digital Product and UX, including conversion rate optimization testing.
Optimize global digital funnels to drive leads, education, loyalty, and retention, aligning digital strategies with business goals.
Lead development of a multi-year roadmap and build support for the vision.
Establish global website governance, including intake, prioritization, standards, and roadmap alignment across regions and franchises.
Quantitatively improve the customer journey and Omnipod experience across digital touchpoints.
Guide content strategy with partners from early development to ensure sitewide cohesion.
Ensure content is optimized for SEO and emerging AI-driven discovery experiences.
Partner with Global Brand and UX to ensure digital brand expression follows brand guidelines.
Partner with Product and Regional Marketing to clarify digital needs, align requests globally, and prioritize delivery.
Partner with Insights & Analytics to improve global digital performance through data and insights.
Establish global best practices and dashboards for a consolidated view of digital performance.
Partner with cross-functional teams on conversion rate optimization and live-site testing.
Drive strategy, thought leadership, and execution across global digital marketing channels to improve performance, efficiency, and collaboration.
Partner closely with Marketing, Sales, Digital Product, and User Experience teams.
Lead and mentor a team of digital professionals.
Advance current digital capabilities and explore new channels, tools, and tactics while maintaining stable, reliable, and compliant experiences.
Monitor market, competitive, and AI trends to identify opportunities, risks, and emerging digital capabilities.