Director, Global Brand Marketing

Amiri•Los Angeles, CA

About The Position

The Director, Global Brand Marketing at AMIRI leads the development and execution of the brand’s global marketing strategy, ensuring alignment across consumer touchpoints, markets, and channels. Reporting directly to the Global SVP, Brand & Communications, the Director oversees global go-to-market planning, integrated campaign launches, social media, content strategy, brand partnerships, and cooperative marketing. The role leads an established team and works with cross-functional departments and regional stakeholders to translate AMIRI’s creative vision and brand positioning into cohesive, culturally relevant, and commercially impactful global initiatives. It calls for strategic brand thinking, sophisticated creative instincts, commercial acumen, strong organization and leadership, and the ability to manage complex global initiatives from concept through execution. AMIRI is a global luxury house founded in 2014 and based in Los Angeles. Its collections draw on California authenticity and creativity, Hollywood, and West Coast music culture. The brand holds biannual shows at Paris Fashion Week and is expanding its international presence through a growing network of flagship destinations. Its culture and contemporary vision prioritize quality, creativity, and innovation.

Requirements

8–10+ years of progressive brand marketing experience, preferably in luxury fashion, lifestyle, or culturally relevant consumer brands.
Proven experience leading global marketing functions, integrated campaigns, and cross-functional teams.
Demonstrated expertise in global go-to-market strategies and 360° campaigns across digital, retail, experiential, and traditional channels.
Strong understanding of luxury brand building, consumer behavior, and market dynamics across international markets.
Sophisticated creative sensibility and strong brand storytelling, copywriting, and creative briefing capabilities.
Deep cultural awareness and ability to identify trends, creative opportunities, and partnerships that strengthen brand relevance.
Strong understanding of social media, digital marketing, content strategy, and evolving consumer engagement platforms.
Experience managing brand collaborations, strategic partnerships, and cooperative marketing programs.
Exceptional project management and organizational skills, including the ability to oversee multiple global initiatives simultaneously.
Proven people management experience and ability to lead, mentor, and develop high-performing teams.
Strong commercial acumen, including budget management, campaign evaluation, and balancing long-term brand building with immediate business priorities.
Excellent communication, presentation, and stakeholder management skills, including the ability to influence senior leadership and collaborate across global functions.
Strategic, entrepreneurial, and solutions-oriented mindset, with comfort moving between high-level brand strategy and hands-on execution.
Comfort operating in a fast-paced, entrepreneurial environment with evolving priorities and ambitious growth objectives.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Responsibilities

Lead global go-to-market plans for seasonal collections, product launches, collaborations, and key brand initiatives across markets and distribution channels.
Oversee integrated global marketing campaigns across digital, social, retail, wholesale, paid media, PR, and experiential channels.
Own and manage the global marketing calendar, timelines, deliverables, priorities, and cross-functional accountability.
Partner with the Global SVP, Brand & Communications to develop and reinforce brand positioning, messaging, and storytelling across consumer touchpoints.
Oversee global social media strategy, including platform positioning, editorial planning, publishing calendars, community engagement, and performance optimization.
Partner with creative and production teams to define content strategy and develop creative briefs, editorial narratives, and platform-specific content plans.
Develop and manage marketing strategies for brand collaborations, cultural partnerships, and special projects, including launch plans and partner deliverables.
Lead cooperative marketing initiatives with global wholesale partners, department stores, and key retail accounts.
Brief global franchise partners on seasonal marketing priorities, campaigns, and brand initiatives, and support consistent execution against global brand standards.
Identify cultural trends, consumer behaviors, and market opportunities to inform strategy and support global growth.
Partner with Merchandising, E-Commerce, Retail, Wholesale, PR, and regional teams to support cohesive global execution.
Manage, mentor, and develop the established brand marketing team, providing strategic direction, priorities, and accountability.
Oversee marketing budgets, resource allocation, campaign performance, and reporting; use insights to optimize effectiveness and return on investment.
Steward AMIRI’s creative and commercial vision, ensuring initiatives and external partnerships reflect the brand’s identity, values, and long-term positioning.