Director, Global Brand Marketing

AMIRI•Los Angeles, CA

3d•$150,000 - $170,000

About The Position

The Director, Global Brand Marketing at AMIRI leads the development and execution of the brand’s global marketing strategy, ensuring alignment across consumer touchpoints, markets, and channels. Reporting to the Global SVP, Brand & Communications, the role oversees global go-to-market planning, integrated campaign launches, social media, content strategy, brand partnerships, and cooperative marketing initiatives. The Director leads an established team and partners with cross-functional departments and regional stakeholders to translate AMIRI’s creative vision and positioning into cohesive, culturally relevant, and commercially impactful global marketing initiatives. This role calls for strategic brand thinking, sophisticated creative instincts, commercial acumen, strong organizational and leadership capabilities, and the ability to manage complex global initiatives from concept through execution. The position is based in a fast-paced, entrepreneurial environment with evolving priorities and ambitious growth objectives. AMIRI is a global luxury house founded in 2014 and based in Los Angeles. Its California spirit, Hollywood influences, and West Coast music culture inform the brand’s collections. The company presents biannual shows at Paris Fashion Week and is expanding its international presence through a growing network of flagship destinations.

Requirements

8–10+ years of progressive brand marketing experience; luxury fashion, lifestyle, or culturally relevant consumer brand experience is preferred.
Proven experience leading global marketing functions, integrated campaigns, and cross-functional teams.
Expertise in developing and executing global go-to-market strategies and 360° campaigns across digital, retail, experiential, and traditional channels.
Strong understanding of luxury brand building, consumer behavior, and international market dynamics.
Sophisticated creative sensibility and strong brand storytelling, copywriting, and creative briefing capabilities.
Cultural awareness and ability to identify trends, creative opportunities, and partnerships that strengthen brand relevance.
Strong understanding of social media, digital marketing, content strategy, and evolving consumer engagement platforms.
Experience managing brand collaborations, strategic partnerships, and cooperative marketing programs.
Strong project management and organizational skills, including the ability to oversee multiple global initiatives while maintaining high execution standards.
People management experience and ability to lead, mentor, and develop high-performing teams.
Commercial acumen, including budget management, campaign performance evaluation, and balancing brand-building objectives with business priorities.
Excellent communication, presentation, and stakeholder management skills, including the ability to influence senior leadership and collaborate across global functions.
Strategic, entrepreneurial, and solutions-oriented mindset, with comfort moving between high-level brand strategy and hands-on execution.
Comfort operating in a fast-paced, entrepreneurial environment with evolving priorities and ambitious growth objectives.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
Experience in luxury fashion, lifestyle, or culturally relevant consumer brands.

Responsibilities

Lead global go-to-market plans for seasonal collections, product launches, collaborations, and key brand initiatives, aligning markets and distribution channels.
Oversee planning, coordination, and execution of integrated global campaigns across digital, social, retail, wholesale, paid media, PR, and experiential channels.
Own the global marketing calendar, including timelines, deliverables, priorities, and cross-functional accountability.
Partner with the SVP of Brand & Communications to develop and reinforce brand positioning, messaging, and storytelling across consumer touchpoints.
Oversee global social media strategy, including platform positioning, editorial planning, publishing calendars, community engagement, and performance optimization.
Work with creative and production teams to define content strategy and develop creative briefs, editorial narratives, and platform-specific content plans.
Develop and manage marketing strategies for brand collaborations, cultural partnerships, and special projects, including launch plans and partner deliverables.
Lead cooperative marketing initiatives with global wholesale partners, department stores, and key retail accounts.
Brief global franchise partners on seasonal priorities, campaign strategies, and brand initiatives, supporting consistent execution and adherence to global brand standards.
Identify cultural trends, consumer behaviors, and market opportunities to inform marketing strategy and support global growth.
Partner with Merchandising, E-Commerce, Retail, Wholesale, PR, and regional teams to ensure cohesive global execution.
Manage, mentor, and develop the established brand marketing team, providing direction, priorities, and accountability while fostering a collaborative, high-performing environment.
Oversee marketing budgets, resource allocation, campaign performance, and reporting; use insights to optimize effectiveness and return on investment.
Steward AMIRI’s creative and commercial vision, ensuring marketing initiatives and external partnerships reflect the brand’s identity, values, and long-term positioning.