Director of Global Marketing

Cyberhawk•Golden, CO

21h•$117,400 - $147,300•Hybrid

About The Position

The Director, Global Marketing will organize and lead Cyberhawk’s marketing execution, applying established B2B expertise while developing industry knowledge to progressively guide strategy and support revenue teams. The role drives alignment across sales, customer success, and go-to-market strategy, and provides executive oversight of marketing strategy, brand governance, and operational scalability in support of global growth objectives. The Director will lead the evolution of the marketing function by evaluating current vendors and resources, identifying operational efficiencies, and developing the future-state organizational structure and internal marketing capabilities. The position oversees global marketing strategy and execution across brand, campaigns, events, digital presence, content, creative work, public relations, and sales support. It also coordinates with executive, sales, digital content, agency, and Ondas teams. The role requires eligibility to live and work in the US and high fluency in English. It involves 25% travel across different states to support events and conferences, and monthly access to Cyberhawk’s Golden office. Cyberhawk describes itself as a technology company providing drone-based visual inspection and survey solutions and cloud-based visual-data software for energy infrastructure and major construction customers. Its stated purpose includes making asset and project management safer, easier, and greener, while reducing carbon footprints. The company emphasizes collaboration, intent-based leadership, openness to trying new things, and its values of One Team, Open and Humble, Hungry to Grow, Show up and Have Fun, Own it And Solve It, and ‘Nae Drama’.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.
At least 8 years managing a marketing team in the Utilities, OGMI, or Software industries.
Demonstrated experience overseeing or closely partnering with marketing functions, including brand, digital marketing, events, content, and external agency management.
Strong knowledge of B2B commercial processes, customer lifecycle management, and global go-to-market models.
Strong commercial acumen and ability to align marketing initiatives with revenue objectives and business strategy.
Excellent analytical and problem-solving skills, including translating complex data into actionable insights and strategic recommendations.
Strong stakeholder management, communication, and influencing skills; ability to work effectively with executive leadership, regional teams, and cross-functional departments.
Experience working across multiple geographies and time zones, with cultural awareness and ability to operate in global business environments.
Knowledge of relevant UK and international regulatory and compliance frameworks, including GDPR, data privacy, anti-bribery, and trade compliance requirements.
Strong leadership and people-management capabilities, including experience leading cross-functional teams and managing internal and external resources.
Ability to operate strategically while remaining adaptable and hands-on in a lean or evolving organizational structure.
Eligibility to live and work in the US and high fluency in English.
Ability to travel 25% across different states to support events and conferences.
Ability to access the Cyberhawk Golden office monthly.

Nice To Haves

Master’s degree preferred.

Responsibilities

Provide leadership and strategic oversight for the global marketing function.
Define global marketing strategy, priorities, and performance objectives aligned with company growth goals.
Evaluate and optimize marketing vendors, agencies, consultants, and external partnerships to improve effectiveness and identify cost efficiencies.
Develop the future-state marketing operating model, including organizational structure, resource planning, and internal capability development.
Lead recruitment, hiring, and management of internal marketing resources and external partners.
Oversee brand strategy, positioning, messaging, voice, and governance across customer-facing channels and markets.
Provide strategic oversight of campaigns, events, digital presence, content, and creative execution.
Manage brand standards, marketing assets, and content libraries.
Develop the marketing calendar and annual plan with the SVP, informed by Sales, Product, event results, and available resources.
Maintain website updates and coordinate website work with internal and external teams.
Lead requested marketing transition items, which may include branding, public relations, legal requests, reporting, and other marketing-related work.
Maintain the events calendar and plan.
Anticipate and manage event deadlines, including booth design and builds, collateral preparation and shipments, and event communications with sales and executive teams.
Assess event opportunities for demonstrations, speaking engagements, and sponsorships.
Attend at least the first one to two days of major events to handle setup and coordination.
Assist with presentation templates, speaking-partner coordination, and rehearsals.
Investigate additional event opportunities.
Coordinate lead capture and handoff with Sales, track agreed follow-up actions, and prepare post-event evaluations.
Craft and collaborate on press releases, incorporating initial information and draft input or edits from executive and Ondas teams.
Manage the press release process through Ondas, including subsequent Cyberhawk website and social updates.
Coordinate sharing digital content, product announcements, and items without press releases with trade media.
Manage agency and Ondas relationships to collect data on outreach responses.
Collect press releases in a central digital file for future reference.
Maintain an archive of evergreen and one-off marketing materials for independent sales and event use.
Coordinate adherence to brand guidelines for new materials.
Meet regularly with the digital content team about upcoming content and materials.
Meet monthly with the sales team about projects, initiatives, and activities requiring support.
Assist with sales email campaign copy and review as requested.
Organize images and videos for use in presentations, digital marketing, public relations, and other marketing and sales materials.
Create and maintain sales-team one-pagers on website statistics, pending visitor and customer journey tracking tools.

Benefits

Competitive salary.
Annual bonus based on global budget attainment.
Hybrid and remote working.
Group medical, vision, and dental benefits; employee-only plans are covered 100% by the company.
401(k) with a 5% company match.
Monthly adventure draw.
Company holidays, PTO, and sick time.
Pet-friendly office.
Mobile phone allowance.
Employee referral scheme.
Quarterly team-building activities.