Director, Global MSP Marketing
About The Position
The Director, Global MSP Marketing will define and lead Mimecast’s worldwide marketing strategy for its Managed Service Provider (MSP) business. The role is part of the Global Integrated Marketing team, reports into Marketing leadership, leads a global team, and partners as a peer with the Global Head of MSP and regional MSP leaders. The director will build programs to recruit new MSPs, grow pipeline and revenue through existing and new business, enable partners to sell and market Mimecast, and strengthen MSP engagement and retention. The role translates global strategy into consistent regional execution across demand generation, campaigns, content, events, enablement, and lifecycle marketing.
Requirements
- Experience leading global partner or channel marketing teams, managing multi-region budgets and agencies, and owning strategy through regional execution.
- Experience marketing to MSPs or other channel partners, including recruitment and retention programs.
- Broad marketing expertise in IT, software, or SaaS, with the ability to independently set channel marketing strategy, allocate investment, and lead complex programs across regions.
- A track record of demand generation and campaigns that deliver measurable pipeline and revenue growth.
- Experience building partner enablement and co-marketing programs at scale.
- Ability to work in a matrix organization and influence senior global and regional stakeholders without direct authority.
- Strong communication and executive presentation skills, with experience engaging senior leaders and partners.
- An analytical approach to marketing performance and ROI, and initiative to manage multiple priorities across regions and time zones.
- Bachelor’s degree or equivalent in marketing, communication, or a related field.
Nice To Haves
- Experience marketing to MSPs or other channel partners in cybersecurity or SaaS.
Responsibilities
- Own the global MSP marketing strategy, annual plan, and budget, aligning with MSP leaders and corporate marketing on regional goals and KPIs; represent MSP marketing in executive forums.
- Lead MSP recruitment programs, including the partner value proposition, targeted outreach, and onboarding communications that accelerate time to first revenue.
- Drive pipeline and revenue through cross-sell, upsell, and net-new-business campaigns, with scalable campaign kits and joint marketing plans for regional teams.
- Own MSP marketing and sales enablement, including playbooks, messaging, co-brandable assets, training and certification support, and the partner portal experience.
- Lead lifecycle marketing across partner communications, community, advocacy, recognition, and customer success stories; use feedback and engagement data to improve satisfaction and retention.
- Oversee MSP events, including partner conferences, advisory councils, tradeshows, and regional activations, alongside digital, social, content, and third-party media programs for lead generation.
- Own marketing performance and ROI using Salesforce, Marketo, and Tableau; report on pipeline, acquisition, growth, engagement, and retention, and work with sales and BDR teams to adjust investment.
Benefits
- Benefits are offered, but specific benefits are not listed.
- The position may be eligible for incentive plans.
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What This Job Offers
Job Type
Full-time
Career Level
Director
