Director, Global Digital Marketing

Johnson & Johnson Innovative Medicine•Irvine, CA

1d•$150,000 - $258,750•Onsite

About The Position

Johnson & Johnson MedTech is hiring a Director, Global Digital Marketing for its Aesthetic and Reconstruction (Mentor) Business, located onsite in Irvine, CA. This role is responsible for defining and leading the global digital marketing strategy for Mentor Worldwide, the world's leading breast implant company. As a strategic marketing leader, the role leads a team of 5 that partners closely with commercial, marketing, medical affairs, legal/compliance, IT, procurement, agencies, and regional teams to develop scalable digital capabilities and campaigns that accelerate business growth while ensuring compliance within a highly regulated healthcare environment. The role serves as the global digital marketing subject matter expert, leading enterprise-wide initiatives across websites, social media, customer experience, content operations, marketing technology and artificial intelligence.

Requirements

Bachelor's degree in Marketing, Business, Communications, Digital Media, Technology, or related field required.
10+ years of progressive experience in digital marketing, digital transformation, or omnichannel customer engagement.
Significant experience leading global digital strategies within healthcare, medical device, pharmaceutical, or highly regulated industries.
Demonstrated success leading enterprise-wide transformation initiatives.
Experience managing global agency and technology partner relationships.
People leadership experience 5+ years.
The ability and willingness to travel domestically and internationally as required – up to 25%.
Digital Transformation Strategy
Executive Presentations
Marketing Intelligence
Marketing Leadership

Nice To Haves

MBA or advanced degree preferred.
Brand Marketing
Brand Marketing
Brand Positioning Strategy
Business Alignment
Business Storytelling
Business Valuations
Consulting
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Developing Others
Digital Strategy
Execution Focus
Financial Analysis
Go-to-Market Strategies
Inclusive Leadership
Industry Analysis
Leadership
Market Research
Negotiation
Problem Solving
Product Development Lifecycle
Product Portfolio Management
Product Strategies

Responsibilities

Develop and execute the global digital marketing and digital transformation strategy aligned with Mentor's business objectives.
Lead digital marketing capability development across global, regional, and local markets.
Drive organizational adoption of innovative digital solutions including AI-powered marketing capabilities.
Oversee global digital marketing programs across: Website ecosystems, Social media channels, Search optimization, Paid digital media, Customer engagement platforms, Influencer and ambassador programs, Content marketing initiatives.
Lead development and globalization of integrated global campaigns, ensuring consistent brand expression, scalable market activation, and measurable business impact.
Establish best practices for digital campaign development, execution, measurement, and optimization.
Lead omnichannel marketing strategies that connect customer experiences across digital and offline touchpoints.
Partner with regional marketers to ensure alignment of global standards while enabling local market flexibility.
Own global website strategy and governance.
Lead team to deliver website optimization initiatives focused on: User experience; Customer journeys; Lead generation; Conversion optimization; SEO performance.
Direct platform migration and modernization initiatives, including enterprise CMS transformations.
Ensure all digital experiences meet regulatory, accessibility, privacy, and brand requirements.
Establish and maintain global digital governance frameworks.
Define globalization models and governance standards that enable efficient adaptation of campaigns, brand assets, and digital content across regions while maintaining global consistency.
Partner closely with Legal, Compliance, Privacy, and Regulatory Affairs teams.
Lead simplification and optimization of Medical, Legal, and Regulatory (MLR) review processes for social / digital.
Develop scalable governance models that balance risk mitigation with marketing agility.
Lead global content strategy and lifecycle management, establishing governance frameworks and measurement standards that drive consistency, scalability, and performance.
Develop and implement content standardization, localization, and reuse strategies that maximize efficiency and deliver a consistent brand experience across regions.
Lead the development, rollout, and ongoing governance of global brand books, messaging frameworks, toolkits, campaign assets, and other core content resources to ensure brand alignment worldwide.
Optimize content operations through streamlined approval and deployment workflows and digital asset management solutions that improve accessibility, compliance, and speed to market.
Define and govern global social media strategy while leading transformation initiatives that scale capabilities across markets within compliant healthcare frameworks.
Develop and expand ambassador, influencer, and advocacy programs that strengthen brand awareness, engagement, and long-term growth.
Manage agency partnerships responsible for community management and social engagement, ensuring effective execution, performance, and audience connection.
Deliver campaigns through our agency that represent our Mentor Brand and imagery and content will be leveraged for non Digital assets.
Be internal Champion and owner of Brand in partnership with Mentor Communications Director.
Lead and partner with regional marketers on photoshoots / digital asset creation.
Own agency relationship from Brand and Digital perspective.
Partner with IT on digital marketing technology ecosystem.
Evaluate, implement, and optimize platforms supporting: CMS, Analytics, Social media management, Content operations, Marketing automation, AI enablement.
Partner with enterprise technology teams to align with organizational architecture and security standards.
Establish global digital measurement frameworks and KPI dashboards.
Drive data-driven decision-making across marketing investments and customer engagement activities.
Develop reporting structures that provide actionable business insights.
Monitor performance across: Social media and content performance, Campaign effectiveness, Lead generation, Customer engagement.
Identify optimization opportunities through analytics and customer insights.
Serve as the primary global digital marketing advisor to senior leadership.
Manage relationships with strategic partners, consultants, agencies, and technology providers.
Facilitate alignment across global, regional, and local stakeholders.
Lead and develop a high-performing Digital Marketing team while mentoring and coaching team members and regional marketers to strengthen organizational capability.
Build and scale digital capabilities, literacy, and adoption across the franchise to accelerate marketing effectiveness and digital maturity.
Foster a culture of innovation, experimentation, and continuous improvement that drives new ways of working and ongoing optimization.
Lead change management efforts tied to digital transformation initiatives, ensuring successful adoption and sustainable business impact.
Own global digital budget management, investment planning, and resource allocation to ensure spending is aligned with strategic priorities and business objectives.
Lead agency and supplier management, including scopes of work, performance metrics, contract oversight, and optimization initiatives that drive efficiency, value creation, and return on investment.

Benefits

medical
dental
vision
life insurance
short- and long-term disability
business accident insurance
group legal insurance
consolidated retirement plan (pension)
savings plan (401(k))
long-term incentive program
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year