Global Marketing Director, Iqirvo

Ipsen•Cambridge, MA

2d•$190,500 - $270,000

About The Position

The Global Marketing Director, Iqirvo will lead development and execution of the global commercial and brand strategy for Iqirvo, translating asset strategy, market insights, and customer needs into an integrated brand plan and lifecycle roadmap. The role works closely with the Global Brand Lead and cross-functional partners across Medical Affairs, Strategic Insights, Market Access and HEOR, Corporate Affairs, Business Intelligence and Competitive Insights, Finance, and other key functions to support strategic alignment and disciplined execution across the global organization. The Director will build strong partnerships with affiliates, particularly in the U.S. and other priority markets, to sustain launch momentum, accelerate adoption, and maximize long-term brand value and patient impact. The position develops global marketing programs, supports affiliate execution, uses market and customer insights to shape strategy, monitors performance, and collaborates across functions to deliver global programs and activities.

Requirements

At least 10 years of experience in the pharmaceutical or biopharmaceutical industry in a marketing role.
Demonstrated specialty care experience in highly competitive markets.
Experience in rare disease.
Global marketing and lifecycle management experience.
Ability to work effectively across global and affiliate teams, balance global consistency with local market requirements, and adapt leadership style to the situation.
Proven marketing experience across multiple stages of a product’s lifecycle, including post-launch growth and optimization.
Experience leading global brand strategy and execution for an established specialty product, including affiliate enablement, performance management, and cross-functional delivery.
Commitment to working in accordance with company guidelines, industry standards, ethics and compliance requirements, and applicable SOPs; ability to operate in alignment with global brand strategy and demonstrate ethical behavior.
BA/BS in business, life sciences, or a related field.

Nice To Haves

Advanced degree such as an MBA, MS, PharmD, or PhD.

Responsibilities

Develop Iqirvo’s global brand strategy using customer, patient, market, and competitive insights, and drive global marketing priorities across the product lifecycle.
Develop and implement global commercial and marketing activities, including core materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting, and affiliate enablement tools.
Develop communication plans and omnichannel engagement campaigns, establish clear KPIs, and use performance insights to optimize execution and sustain growth.
Benchmark competitors, propose corrective actions where appropriate, and continually review and consolidate competitive intelligence and customer insights.
Maintain relationships with affiliates and understanding of local market dynamics, with particular focus on the U.S. and other priority markets.
Work with partner agencies to develop core campaigns and materials.
Drive affiliate alignment with global brand strategy while incorporating local market perspectives, opportunities, and requirements into global planning.
Support affiliate teams with the rollout of global marketing plans and programs.
Partner with affiliates to identify performance drivers, address adoption barriers, align on priority scenarios, and share best practices across markets.
Develop KPIs to measure global marketing impact and track functional execution against those KPIs.
Ensure activities align with procurement processes and that budgets are appropriately allocated and phased to support business opportunities.
Support development of the market research plan and serve as the marketing point of contact for identified market research projects.
Develop understanding of the patient journey, identify leverage points and pain points, quantify opportunities, and develop insight-driven strategies and activities.
Develop actionable insights reflecting the needs of key customer groups and support the consolidation, integration, and analysis of customer, market, geographic, and competitor insights.
Monitor the product lifecycle landscape for new insights.
Collaborate with Decision Support to develop five-year and long-range plan forecasts.
Collaborate with Finance and Decision Support on monthly business performance reporting grounded in insights and communicated with strong business acumen.
Ensure cross-functional engagement and collaboration across the Global Brand Team and relevant functions, including Medical Affairs, Market Access and HEOR, Strategic Insights, Finance, Supply, Regulatory, Corporate Affairs, Legal, Business Ethics, Digital and Customer Experience, and priority affiliate teams.
Proactively seek affiliate engagement and sharing of best practices across the organization.
Work in accordance with company guidelines, industry standards, ethics and compliance requirements, and applicable SOPs.