Global Senior Marketing Director
About The Position
Within AstraZeneca’s Global Respiratory team, the Senior Global Commercial Director reports to the Global Commercial Head and leads the development of promotional brand strategy and materials for a fast-growing blockbuster brand. The role is focused on growing the brand as a market leader, driving short-term success, and maximizing long-term brand value. The position develops and refines global promotional strategy, creates and implements campaigns, analyzes business performance and competitive intelligence, and represents the brand strategy to senior leaders. It partners with medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging evidence. The role also contributes to preparing and executing launch activities for the product’s expansion into a new indication.
Requirements
- Bachelor’s degree, preferably in business, marketing, or the sciences.
- Extensive experience in the pharmaceutical, healthcare, or biotech industries.
- Proven track record developing and executing insight- and value-proposition-based brand strategies.
- Strong understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
- Financial competence, including a clear understanding of P&L and business drivers.
- Experience engaging external customers, such as key opinion leaders and payers.
Nice To Haves
- Strong critical-thinking and problem-solving skills.
- Experience in the respiratory therapeutic area, preferably with biologic therapies.
- Leadership and influencing skills to drive adoption of strategy.
- Ability to work effectively with agency partners to turn strategic plans into action.
- Innovative thinking and ability to bring bold ideas to life.
- Ability to work in ambiguity, simplify complexity, and manage multiple priorities.
Responsibilities
- Develop and refine the brand’s promotional strategy to increase global impact and advance its ambition.
- Create and implement persuasive promotional materials and campaigns aligned with the overarching brand strategy.
- Analyze business performance and develop strategic insights to leverage business drivers, optimize brand performance, and identify growth pathways.
- Represent brand strategy to senior leaders and support cohesive execution across markets.
- Use competitive intelligence to identify opportunities and threats and position the brand against competitors.
- Collaborate with medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging evidence.
- Help prepare and execute launch activities for the product’s expansion with a new indication.
Benefits
- Eligibility for short-term incentive bonuses.
- Equity-based awards for salaried roles.
- Qualified retirement programs.
- Paid time off, including vacation, holidays, and leaves.
- Health coverage.
- Dental coverage.
- Vision coverage.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
