Growth & Search Marketing Specialist

Regal Boats • Orlando, FL

1d • $75,000 - $90,000 • Onsite

About The Position

Regal Boats is seeking a curious, results-driven Growth & Search Marketing Specialist to strengthen its digital presence, generate qualified leads, and improve marketing performance. The role supports paid media strategy; leads search engine and AI-driven search optimization; oversees digital tracking and attribution; and develops automated lead-nurture programs. The ideal candidate is analytical, growth-minded, interested in emerging technologies and digital experiences, and focused on measurable results.

This is a full-time, fully onsite position in Orlando, Florida, working five days a week in a professional office environment. The role routinely uses standard office equipment and includes regular work at a desk and on a computer, as well as frequent visits to non-climate-controlled manufacturing facilities. Occasional lifting of up to 15 pounds is required. The position reports to the Marketing Manager and is classified as non-exempt. The listed pay range is $75,000–$90,000.

Requirements

• Experience in digital marketing, search engine optimization, paid media, or a related field.
• Strong working knowledge of SEO principles, keyword research, technical website optimization, and Google Search Console.
• Familiarity with AI-driven search optimization, including AEO, GEO, and platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Experience managing or supporting paid advertising campaigns through Google Ads and Meta Ads, directly or through agency partnerships.
• Proficiency with Google Analytics 4 (GA4), UTM tracking, and digital marketing attribution.
• Strong analytical, organizational, and problem-solving skills, including the ability to interpret data and recommend improvements.
• Excellent communication and collaboration skills, and a proactive approach to learning and adapting to new technologies.

Nice To Haves

• Experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platforms, including automated workflows, lead scoring, and email nurture campaigns.
• Hands-on experience with WordPress and basic HTML/CSS.
• Strong copywriting skills for digital advertisements, website content, metadata, and email marketing campaigns.
• Experience with conversion rate optimization, A/B testing, and digital campaign experimentation.
• Experience in the marine, automotive, or other high-value consumer product industries involving dealer or distributor networks.

Responsibilities

• Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve visibility in traditional search engines, AI-powered platforms, and Google AI Overviews.
• Monitor technical website performance, including site speed, crawlability, site structure, and keyword optimization; research search intent to guide content development and improve organic traffic.
• Identify and implement website improvements by testing navigation, content, calls to action, forms, and page layouts to increase engagement and qualified lead generation.
• Support paid advertising strategies across Google Ads and Meta Ads, collaborating with agency partners on keyword targeting, creative performance, geographic strategies, budgets, and cost-per-lead goals.
• Collaborate with external marketing agencies through regular performance reviews to ensure campaigns align with business objectives, tracking standards, and expected results.
• Develop, manage, and optimize automated lead-nurture campaigns using Pardot or similar platforms, including email sequences, lead scoring, and re-engagement strategies.
• Monitor campaign performance using GA4, Google Search Console, UTM tracking, and attribution tools; ensure accurate reporting and identify opportunities for improvement.
• Stay informed about digital marketing trends, AI search technologies, and industry best practices; recommend and test strategies to improve marketing effectiveness and lead conversion.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed