Marketing Specialist Growth

Baptist Health • Little Rock, AR

8d

About The Position

The Marketing Specialist-Growth provides leadership and support for marketing efforts that promote Baptist Health system and service-line growth. The role coordinates traditional and digital marketing activities within the Marketing & Communications Department, including social media, copywriting, promotional products, graphic design, Google Analytics, website support, print advertising, and photography. The specialist helps plan and coordinate Baptist Health events, including partnership booths, job fairs, recruitment events, and community sponsorships, and serves as a training liaison for onboarding employees with traditional media experience. The position applies tradigital media expertise to create and implement marketing plans that support organizational initiatives and Baptist Health’s overall marketing and branding objectives. The job is authorized for 80 hours bi-weekly.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
• At least 3 years of experience in social media marketing, social content creation, and use of digital platforms such as websites, blogs, social channels, and e-newsletters.
• At least 3 years of experience with traditional and digital media placement and buying.
• Experience in copywriting and content research for articles, blogs, and newsfeeds.
• Proficiency in Microsoft Office applications, including Excel, Access, Word, and PowerPoint.
• Strong organizational skills and attention to detail.
• Ability to prioritize and multitask in a fast-paced, changing environment.
• Ability to work independently and efficiently on multiple projects and meet tight deadlines.
• Excellent analytical, critical-thinking, and problem-solving skills.
• Ability to foster collaborative working relationships.
• Outgoing personality and ability to connect with others to promote and advertise products and services.
• Maintain a professional attitude, demeanor, and appearance.

Nice To Haves

• At least 3 years of experience maintaining or managing a website or mobile app using a CMS tool.
• At least 3 years of experience in graphic design, photography, or video editing.
• At least 3 years of knowledge and understanding of CRM tools.
• Certification in reading and analyzing Google Analytics.

Responsibilities

• Lead and coordinate traditional and digital marketing efforts for Baptist Health system and service-line growth.
• Support social media, copywriting, promotional product ordering, graphic design, Google Analytics, website support, print advertising, and photography.
• Plan and coordinate events, including partnership booth staffing, job fairs, recruitment events, and community sponsorships.
• Serve as a training liaison for onboarding new employees with traditional media experience.
• Create and implement marketing plans using traditional and digital media to advance organizational initiatives and marketing and branding objectives.
• Develop copy and research content for articles, blogs, and newsfeeds.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level