Growth Marketing Specialist

Koala

10d • Hybrid

About The Position

The Growth Marketing Specialist supports Koala’s paid media engine, working alongside the Growth Lead on strategy, testing, and new growth streams. The role manages campaigns across Meta, YouTube, TikTok, and Google; paces budgets in line with business needs; and translates performance data into actionable insights for creative, e-commerce, lifecycle, and brand teams. The specialist uses AI tools and automation to improve reporting and analysis, allowing more focus on insight and action.

Requirements

• 2–3 years of experience in performance or growth marketing, in-house or agency.
• Hands-on experience running campaigns in Meta and TikTok.
• Strong understanding of performance creative and what captures attention and prompts action.
• Strong commercial and analytical judgment, including the ability to connect in-platform metrics to business impact.
• Working knowledge of tracking setup and pixel management.
• Active use of AI tools to improve the speed and quality of work.
• Clear, fast communication, with a tendency to share updates early and iterate.
• Demonstrated ability to learn quickly, with curiosity and a strong desire to learn.

Nice To Haves

• E-commerce or direct-to-consumer (DTC) experience.

Responsibilities

• Build, launch, and quality-check campaigns across Meta, YouTube, TikTok, and Google, and manage day-to-day performance.
• Pace budgets and reallocate spend in line with agreed targets, scaling successful activity and stopping what is not working.
• Monitor daily, weekly, and monthly trends; flag spend anomalies, CPA shifts, and creative fatigue early, and take action.
• Own the weekly performance review with the Growth Lead, focusing on metrics that create business impact.
• Run structured tests across creative, account structure, bidding, and landing experiences.
• Share creative insights, including hooks, formats, messages, and offers, with the Creative Strategist to accelerate testing.
• Partner with e-commerce, lifecycle, and Data & Analytics teams to share funnel learnings and maintain healthy tracking.
• Use AI tools and automation to speed up reporting and analysis.

Benefits

• Hybrid working, with approximately three days at the Alexandria Treehouse office and the option to work from home.
• Generous time off, including volunteer, parental, and Koala life leave.
• Stocked kitchen with local produce, breakfast and salad options, kombucha, and monthly barbecues.
• Pet-friendly office.
• Free Koala products and discounted products for friends and family.
• Employee Assistance Program with unlimited sessions for financial, work, relationship, family, or wellbeing support.
• Learning Management platform, individual and team growth budgets, and dedicated learning days.
• Volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed