Growth Marketing Specialist
About The Position
The Growth Marketing Specialist will help run growth channels and new experiments to deliver MaintainX pipeline and build future core marketing investments, with the opportunity to grow into full ownership of selected channels. The role is part of the Growth Marketing team, which builds and operates an experimentation engine for customer acquisition. Core paid search is owned elsewhere, so the focus is on other channels. The specialist will design and run structured tests across paid social, streaming audio, direct mail, programmatic and other emerging channels to identify scalable channels at or below the year's target customer acquisition cost. They will manage a growing test budget, shift spend toward effective campaigns, analyze quantitative and qualitative data, and recommend whether to scale, pivot or stop experiments. They will use AI tools to support creative testing, automation and optimization while applying human judgment, and build reusable testing frameworks and documentation. The role partners with Creative, Sales and Product Marketing to align tests with value propositions and the sales motion, and offers the opportunity to learn directly from a senior growth leader. Within 12 months, success may include owning one or two channels end-to-end, testing and documenting new-channel performance, and scaling at least one channel beyond its initial test budget.
Requirements
- Hands-on experience running performance campaigns and budgets on paid social, programmatic, content syndication or similar demand channels.
- Experience co-managing $250,000–$500,000 or more in annual performance marketing spend.
- A track record of structuring clean tests, measuring impact and making clear recommendations.
- Experience in B2B growth or performance marketing, ideally in SaaS.
- Working fluency with analytics tools and a CRM, such as Salesforce, HubSpot, Google Analytics or Tableau, to derive and act on insights.
- Practical experience using AI tools in campaign or creative workflows.
Nice To Haves
- Experience with offline channels such as direct mail or streaming audio.
- Paid search (Google/Bing) experience; paid search is not part of this role.
Responsibilities
- Design and run structured tests across paid social, streaming audio, direct mail, programmatic and other emerging channels.
- Manage a growing test budget and shift spend toward better-performing campaigns to improve efficiency.
- Grow into full ownership of one or two channels within 6–12 months.
- Analyze quantitative and qualitative data to determine whether experiments should be scaled, pivoted or stopped.
- Present experiment recommendations to Marketing and Sales leaders.
- Use AI tools for creative testing, automation and optimization to increase test velocity while applying human judgment.
- Build testing frameworks and documentation so experiments launch faster and results can be reused.
- Partner with Creative, Sales and Product Marketing to align tests with the company's value propositions and sales motion.
Benefits
- Compensation may include commission, an annual bonus and equity, depending on the role.
- Benefits are offered, but vary by country; U.S. benefits are described at benefits.autodesk.com, while plans in Canada and other countries differ in health coverage, retirement and leave.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
