Marketing Growth Specialist

Jm Test Systems•Baton Rouge, LA

5d•Onsite

About The Position

JM Test Systems is seeking a Marketing Growth Specialist to help industrial, utility, and energy customers discover the company’s test, measurement, calibration, repair, and electrical safety services and equipment. Based at the Baton Rouge headquarters, the specialist will work with the Marketing Manager, sales teams, branch leaders, and content and design partners to turn online interest into revenue and encourage repeat business. The role owns paid search, SEO, marketing analytics, and website and eCommerce conversion. The specialist will analyze customer-journey data, identify drop-offs, test improvements, and scale effective approaches. In the first year, success includes improving lead-to-opportunity conversion, creating repeatable campaign playbooks such as calibration renewals and rental promotions, and delivering reliable reporting used by marketing and sales leaders.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.
At least 3 years of digital or growth marketing experience with proven results in paid acquisition, analytics, or conversion optimization.
Hands-on experience with Google Ads and budget management.
Working knowledge of GA4, Google Search Console, SEO fundamentals, and A/B testing.
Strong Excel or Google Sheets skills for reporting and dashboards.
Experience with HubSpot, Salesforce, Marketo, or a similar CRM or marketing automation platform.
Strong analytical and writing skills, including the ability to turn data into clear recommendations and write copy that converts.
Ability to manage several campaigns and stakeholders at once.

Nice To Haves

Experience in B2B, industrial, or technical services marketing, especially test and measurement, electrical products, or the Oil & Gas, Utilities, or Chemical sectors.
Experience with SQL, WordPress/WooCommerce, Looker Studio, Hotjar, CallRail, Klaviyo, or LinkedIn/YouTube advertising.

Responsibilities

Manage Google Ads and paid social budgets; test targeting, bidding, and creative to improve lead quality, conversion rates, and return on spend.
Analyze website, advertising, CRM, and eCommerce data; build dashboards and regular reports that explain results and trends and recommend next steps.
Design and evaluate A/B tests on product pages, landing pages, and purchase and inquiry flows.
Partner with web teams to improve the website, eCommerce store, and customer portal.
Assess SEO performance, identify keyword and content opportunities, recommend technical fixes, and measure results.
Optimize HubSpot or comparable marketing automation, including nurture sequences, lead scoring, and segmentation, to drive repeat business and renewals.
Strengthen marketing attribution to identify which channels drive pipeline and guide investment decisions.
Prioritize growth experiments, define success measures, and document successful approaches in campaign playbooks.
Coordinate with sales teams across the branch network and with content and design partners to launch campaigns and assets aligned with regional and industry priorities.
Use competitor and market insights to shape campaigns and marketing assets, including landing pages, emails, advertising copy, and sales enablement materials.