Growth & Search Marketing Specialist

Regal Boats•Orlando, FL

21h•Onsite

About The Position

Regal Boats is seeking a curious, results-driven Growth & Search Marketing Specialist to strengthen its digital presence, drive qualified leads, and optimize marketing performance. The role supports paid media strategy, search engine and AI-driven search optimization, digital tracking and attribution, and automated lead nurture programs. The ideal candidate is analytical and growth-minded, interested in emerging technologies and digital experiences, and focused on measurable results. This is a full-time, onsite, non-exempt position based in Orlando, Florida. The position reports to the Marketing Manager and offers a pay range of $75,000–$90,000. The work takes place in a professional office environment, five days a week, with occasional visits to non-climate-controlled manufacturing facilities. The role routinely uses standard office equipment and involves prolonged desk and computer work, as well as occasional lifting of up to 15 pounds. Regal Boats is a family-owned and operated company founded in 1969, with more than 600 team members. Its stated purpose is to honor God and enrich lives, and its mission is to develop an exceptional team dedicated to enriching lives and providing an awesome boating experience. Employment is contingent upon passing a mandatory pre-employment drug test and receiving background results that comply with current company policy.

Requirements

Experience in digital marketing, search engine optimization, paid media, or a related field.
Strong working knowledge of SEO principles, keyword research, technical website optimization, and Google Search Console.
Familiarity with AI-driven search optimization, including AEO, GEO, and platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Experience managing or supporting paid advertising campaigns through Google Ads and Meta Ads, directly or through agency partnerships.
Proficiency with Google Analytics 4 (GA4), UTM tracking, and digital marketing attribution.
Strong analytical, organizational, and problem-solving skills, including the ability to interpret data and recommend improvements.
Excellent communication and collaboration skills, with a proactive approach to learning and adapting to new technologies.
Ability to sit at a desk and work on a computer for prolonged periods.
Ability to occasionally lift up to 15 pounds.
Ability to go frequently into non-climate-controlled manufacturing facilities.

Nice To Haves

Experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platforms, including automated workflows, lead scoring, and email nurture campaigns.
Hands-on experience with WordPress and basic HTML/CSS.
Strong copywriting skills for digital advertisements, website content, metadata, and email marketing campaigns.
Experience with conversion rate optimization, A/B testing, and digital campaign experimentation.
Experience in the marine, automotive, or other high-value consumer product industries involving dealer or distributor networks.

Responsibilities

Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve visibility across traditional search engines, AI-powered platforms, and Google AI Overviews.
Monitor technical website performance, including site speed, crawlability, structure, and keyword optimization.
Conduct search-intent research to guide content development and improve organic traffic.
Identify and execute website improvements by testing navigation, content, calls to action, forms, and page layouts to increase engagement and qualified lead generation.
Support paid advertising strategies across Google Ads and Meta Ads, working with agency partners on keyword targeting, creative performance, geographic strategies, budgets, and cost-per-lead goals.
Partner with external marketing agencies through regular performance reviews to ensure campaigns align with business objectives, tracking standards, and expected results.
Develop, manage, and optimize automated lead nurture campaigns using Pardot or similar platforms, including email sequences, lead scoring, and re-engagement strategies.
Monitor campaign performance using GA4, Google Search Console, UTM tracking, and attribution tools to ensure accurate reporting and identify improvement opportunities.
Stay informed about emerging digital marketing trends, AI search technologies, and industry best practices; recommend and test strategies to improve marketing effectiveness and lead conversion.
Perform other duties and activities as assigned; responsibilities may change with or without notice.