Brand & Product Marketing Manager - Components: eldoLED and IOTA

Acuity Inc.•Conyers, GA

2d•$68,600 - $120,000

About The Position

The Brand and Product Marketing Manager leads brand and product marketing for Acuity’s Electronics Components portfolios: eldoLED intelligent LED drivers and IOTA emergency lighting solutions. The role develops differentiated positioning, messaging, audience-based communications, promotional programs, and go-to-market plans that explain each brand’s value, its role within luminaires, and its contribution to an integrated lighting and controls ecosystem. The manager translates technical capabilities into clear customer outcomes using data, market research, customer insights, and cross-functional collaboration. The role partners with product management, sales, OEM stakeholders, and other teams to deliver relevant messaging and marketing programs on time and within budget, while supporting company, team, and individual performance objectives. The position may be based anywhere in the United States, with Atlanta, Georgia preferred, and requires travel.

Requirements

Proven B2B brand and product marketing experience.
Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging and campaigns.
Strong project management skills, including the ability to prioritize multiple initiatives and deliver on time.
Excellent written and verbal communication skills and attention to detail.
Ability to collaborate effectively with product management, sales, creative, digital, channel marketing, and other cross-functional teams.
Experience using data, voice-of-customer input, campaign metrics, and market insights to inform marketing recommendations.
Experience leveraging AI tools to improve productivity, enhance marketing content, and support data-informed decision-making.

Nice To Haves

Bachelor’s degree in marketing or communication is preferred.

Responsibilities

Manage brand positioning, messaging frameworks, and guidelines to communicate value consistently across audiences, with a focus on customer needs and outcomes.
Understand and communicate product objectives within the lighting segment and broader connected building ecosystem.
Identify and support opportunities to strengthen brand representation and accuracy at industry events, sponsorships, and customer engagements.
Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels.
Assess brand and product assets and coordinate updates across websites, sales enablement tools, product collateral, and communication platforms.
Gather input and cross-functional alignment on messaging to support an annual content calendar, and execute related communication tactics.
Collaborate on vertical applications, customer programs, sales enablement, and related assets.
Conduct interviews and gather insights to create project references, testimonials, case studies, and thought leadership.
Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities.
Use key performance indicators, voice-of-customer input, and market research to identify opportunities and performance enhancements.