Manager, Brand & Product Marketing

Perry Ellis International•Miami, FL

About The Position

Perry Ellis International is seeking a strategic PEI Golf Brand & Product Marketing Manager to lead seasonal marketing asset creation, production, and retail deployment for its core golf brand portfolio: PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam. The manager owns the end-to-end seasonal marketing asset pipeline and coordinates Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver campaign content. The role also partners with Sales Leadership to identify focus styles and provide targeted marketing support across golf specialty, sporting goods, department store, mass-market, and e-commerce channels. The position has strategic responsibility for PGA TOUR brand integration, licensing alignment, retail asset strategy, and consumer content; seasonal campaigns and channel strategy for Ben Hogan; premium heritage and lifestyle storytelling for Jack Nicklaus; and channel assets and sales enablement for Grand Slam. The manager plans and oversees photo and video shoots, e-commerce content, sales materials, retail and event activations, licensor approvals, international campaign distribution, and marketing portal and Digital Asset Management content. The role also manages campaign budgets, forecasts expenses, approves invoices through Oracle Financials, and optimizes workflows to meet seasonal go-to-market deadlines. Candidates should bring progressive brand, asset-production, or product-marketing experience in apparel, sports fashion, or consumer lifestyle, along with strong cross-functional leadership, retail and marketplace knowledge, communication skills, and familiarity with marketing production tools and Generative AI.

Requirements

At least 5 years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and executive sales leaders.
In-depth understanding of multi-channel marketing requirements across mass market, department stores, sporting goods and specialty retail, and Amazon/e-commerce.
Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, and Adobe Creative Suite basics.
Hands-on familiarity with Generative AI tools for marketing production.
Outstanding verbal, written, and presentation skills, including experience creating high-stakes pitch materials for senior executives and key account buyers.

Nice To Haves

Golf or activewear industry experience is strongly preferred.

Responsibilities

Lead the seasonal marketing asset pipeline across Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams.
Plan and execute lifestyle, studio, and editorial photo and video shoots, including production budgets, shoot lists, talent, and product coverage.
Develop and scale in-house Generative AI content workflows to modernize creative production, reduce reliance on third-party vendors, and improve digital conversion.
Oversee production of e-commerce assets, including PDP imagery, lookbook content, and banner creative for Amazon, Walmart.com, and account storefronts.
Partner with sales leaders to identify hero styles, seasonal focus products, and high-margin drive lines for each retail channel.
Oversee customized channel marketing assets, technical sell sheets, line books, and pitch presentations for sales teams and wholesale accounts.
Direct retail marketing executions, shop-in-shop visuals, point-of-sale displays, and logistics for trade shows and major golf events.
Manage marketing relationships and formal approval workflows with licensors to ensure brand standards and trademark compliance.
Coordinate seasonal campaign toolkits and global asset distribution with international territory partners in EMEA, SEA, and Australia.
Oversee strategy, functionality, and monthly content updates for internal marketing portals and Digital Asset Management platforms.
Manage campaign production budgets, track spending, forecast quarterly accruals, and approve invoices using Oracle Financials.
Coordinate leadership, sales, creative, and vendor teams to meet seasonal go-to-market deadlines on time and within budget.
Lead marketing initiatives for PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam, including brand integration, campaigns, storytelling, retail strategy, and sales enablement.