Manager, Brand & Product Marketing

Perry Ellis International • Miami, FL

7d

About The Position

Perry Ellis International is seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead seasonal marketing asset creation, production, and retail deployment across its Core Golf Brand Portfolio: PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam. The manager owns the end-to-end seasonal marketing asset pipeline and coordinates Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to develop seasonal campaign content. The role also partners with Sales Leadership to identify channel-specific focus styles and provide marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce.

The manager leads brand integration and licensing alignment for PGA TOUR Official Licensed Apparel; seasonal campaigns and retail strategy for Ben Hogan; premium heritage and lifestyle storytelling for Jack Nicklaus; and channel asset strategy and sales enablement for Grand Slam. Responsibilities span campaign and studio production, e-commerce content, sales and retail activation, licensor relationships, global asset distribution, digital asset management, budget stewardship, and workflow optimization.

Requirements

• At least 5 years of progressive brand marketing, asset production, or product marketing experience in apparel, sports fashion, or consumer lifestyle.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and executive sales leaders.
• In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
• Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, and Adobe Creative Suite basics.
• Hands-on familiarity with Generative AI tools for marketing production.
• Outstanding verbal, written, and presentation skills, including experience preparing high-stakes pitch materials for senior executives and key account buyers.

Nice To Haves

• Golf or activewear industry experience is strongly preferred.

Responsibilities

• Direct and manage the seasonal marketing asset pipeline in collaboration with Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams.
• Plan and execute lifestyle, studio, and editorial photo and video shoots, including production budgets, shoot lists, talent, and product coverage.
• Lead the transition to and scaling of in-house Generative AI content workflows to modernize creative production, reduce reliance on external vendors, and improve digital conversion.
• Oversee production of optimized e-commerce assets, including product detail page imagery, lookbook content, and banner creative for Amazon, Walmart.com, and account storefronts.
• Partner with Sales Leadership to identify hero styles, seasonal focus products, and high-margin drive lines for each retail channel.
• Oversee channel-tailored marketing assets, technical sell sheets, line books, and pitch presentations that support sales teams and wholesale buyers.
• Direct retail marketing executions, shop-in-shop visuals, point-of-sale displays, and logistical coordination for trade shows and major golf events.
• Serve as the primary marketing contact for licensors, manage approval workflows, and ensure brand-standard and trademark compliance.
• Coordinate seasonal campaign toolkits and asset distribution with international territory partners in EMEA, SEA, and Australia.
• Oversee internal marketing portals and Digital Asset Management platforms, including functionality, strategy, and monthly content updates.
• Manage campaign production budgets, track expenditures, forecast quarterly accruals, and approve invoices using Oracle Financials.
• Coordinate leadership, sales, creative, and vendor teams to meet seasonal go-to-market deadlines on time and within budget.
• Lead total brand integration, licensing alignment, retail asset strategy, and consumer content execution for PGA TOUR Official Licensed Apparel.
• Lead seasonal marketing campaigns, visual asset production, and retail strategy for Ben Hogan across mass-market and performance channels.
• Direct premium brand storytelling and lifestyle campaigns for Jack Nicklaus that reinforce the brand’s heritage and legacy.
• Lead channel asset strategy and sales enablement for Grand Slam golf and tennis apparel.

Benefits

• Premium medical, dental, and vision plans.
• 401(k) retirement plan with a discretionary company match.
• Company-provided Basic Life and AD&D Insurance.
• Paid Time Off (PTO).
• Paid holidays.
• Tuition reimbursement.
• 24/7 support through the Member Assistance Program (MAP).
• Associate engagement events, including seasonal celebrations and on-site wellness activities.
• Associate clothing discounts across company stores and e-commerce sites.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager